Opinion: Let Me Entertain You
In the first of a series of columns for Adworld, Dave Tallon looks at some of the...
Opinion: Social Media Ads – Gen-Z’s Biggest Life-Hack
Have you ever wondered why so many brands are switching to digital social media platforms, like TikTok...
Opinion: How to Win in Retail in 2024
By Maedhbh Kelly, Senior PPC Client Lead at Wolfgang Digital
Meta’s bounceback, the rise of Temu and the...
Opinion: Navigating the Dynamic Worlds of Media and Ladies GAA
To mark International Women’s Day (March 8th), Aideen Dunne of EssenceMediacom and intercounty footballer with Louth, writes...
Opinion: Creativity Still Rules in the AI World (For Now)
In the rush to embrace AI, let is not forget the importance of brands holding on to...
Opinion: Inflation Decrease Poses Challenges for Brands
Guy Perrem, Business Director with Core Research looks at some of the findings from its latest Mindset...
Opinion: Brands Should Pay Attention to New TV Advertising AV Research
Following on from the publication last week of new research into AV attention by TAM Ireland, Richard...
Opinion: Strong Creator Communities Unlock Long Term Gains for Brands
Sarah-Jane Lowes, head of digital and social at Droga5 Dublin, part of Accenture Song, shares new consumer...
Opinion: What Every Marketer Needs to Know About 2024
If you think 2023 was busy, brace yourself for 2024 says Ian McGrath who offers a raft...
Opinion: The End of the Cookie World as We Know It
It’s been a long time coming but next year Google will finally phase out third party cookies...
Opinion: Will You Pay to Play?
Increasingly, consumers are being confronted by social media platforms with new paid-for-subscription offerings, often in return for...
Research Shows Advertising Fails to Reflect Changing Family Dynamics
New research carried out by creative agency Folk Wunderman Thompson has highlighted the need for Irish brands...