NEW! COMMERCIAL SECRETS-All the TIPS to BOOKING Commercials and Voice-Overs Your Acting Coach Never Told You with John McKinney, Ex-Advertising Creative and current CD, Pomann Sound

Friday, July 8, 2011, 7pm ET / 4pm PT

You've taken all the classes. You've done the private coaching thing. You've even networked with casting directors. So how come you're still having trouble getting work as a commercial actor? Maybe it's time you talked to someone who actually hires commercial actors. Truth is, it's the ad agency who chooses the talent, not agents or casting directors. And advertising people often have very different ideas about what qualifies as good acting than film and theater people do. Which may explain why even the most talented legit actors can leave commercial auditions feeling confused and defeated. So what qualities are those agency honchos looking for when reviewing casting reels? What are the most common mistakes actors make in auditions? And what are the secrets to interpreting those confounding and often silly-sounding TV and radio scripts? Why not spend an evening with an ad guy and find out? This enlightening, information-packed seminar aimed at helping actors master the peculiar rigors of commercial auditions. Conducted by John McKinney, a casting director, voiceover actor and former award winning copywriter with over 20 years experience in creating and casting national ad campaigns. Using actual copy in a real studio environment, this combination seminar/workshop will dramatically improve the actor's audition technique and help them bridge the "understanding gap" between legit and commercial acting. Some of the subjects covered in the seminar include: • Behind the Scenes -- Who chooses commercial talent and what they look for. • Do's and Don'ts – The most common mistakes commercial actors make. • Script analysis – Secrets to interpreting ad copy correctly. • Audition Clinic – How to interact with casting directors and translate bad or confusing direction into useful adjustments. • Vocal Clinic -- Inflection, intonation, pacing, phrasing, setups & payoffs, laddering, billboarding, dialogue tips, how and when to ad lib and more. • Presentation – On-camera tips, wardrobe, microphone technique and more! Don't miss an evening that will change how you approach and audition for commercials! Space is limited! "I took this intensive and found the information to be very helpful after taking several commercial classes." -Barbara Govan