CONTACTS PROFILES LOCATION OF GLOBAL MEMBERS NEWS
 
 
 
 
United States of America (Los Angeles)

Lieberman Research Worldwide

BACKGROUND

  • Founded 1973
  • Full service ad hoc agency
  • Member of ESOMAR, MRS, ARF, AMA

COMPANY RESOURCES

  • Over 300 full-time employees.
  • Five telephone centers with 500 CATI stations.
  • Affiliations with over 100 intercept/hall locations nationwide.
  • Ten dedicated qualitative researchers conducting 1200+ focus groups annually.
  • Data tabulation, coding and advanced analytics.

COMPANY STRUCTURE

  • Chairman: Arnie Fishman
  • CEO: Dave Sackman
  • Managing Director, International Division: Tim McGrew
  • Managing Partner, International Division: Joanne Robbibaro

CONTACT INFORMATION

1900 Avenue of the Stars
Los Angeles, CA 90067

Phone: 1 (310) 553 0550
Fax: 1 (310) 553 4607

Support Offices in New York, Chicago, Charlotte and Orange County

Contact Joanne Robbibaro / Tim McGrew

e-mail: tmcgrew@lrwonline.com

e-mail: jrobbibaro@lronline.com

web site: www.lrwonline.com

FIELDS OF RESEARCH

Market Sectors:

  • Retail
  • Financial
  • Healthcare
  • Package Goods
  • Telecommunications
  • Entertainment & Media
  • Automotive
  • High-tech
  • Food Service
  • Advertising
  • Pharmaceuticals
  • Health and Beauty Aids
  • Electric Utilities
  • Publishing
  • Consumer Electronics

Areas of Specialization

  • Strategic Research
  • New Product Development
  • Marketing Communications
  • Brand Equity/Development
  • Customer Satisfaction
  • International
  • Market Segmentation
  • Conjoint
  • Discrete Choice
  • Ideation
  • Modeling and Forecasting

TYPES OF RESEARCH

Quantitative:

  • Face-to-face
  • Telephone (CATI)
  • Central location/hall
  • Mail/post
  • Web based
  • On-line panel
  • Gang Surveys
  • Auditing
  • Mystery Shopping

Qualitative:

  • Focus groups
  • Depth interviews (in person and phone)