Proper Pet Food

PROBLEM:

Entrepreneur Henrietta Morrison had an idea. Pet food made from good cuts of meat and nice healthy veggies. She just needed a brand.

SOLUTION:

A category-breaking brand, strategy and packaging design named after Henrietta's own dog. Lily's Kitchen truly stands for something. Proper food for pets. 

ROLE:

Creative Director, Writer, Art Director.

Fast-forward to today, and Lily’s has sales of over 70m, is stocked in 6,000 stores and employs 65 people.

“Our design helped us become a brand consumers would be proud to have out on their kitchen counter”

Henrietta Morrison