Check out all the free activities during the nation’s first shopping festival, In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard®. Visitors will enjoy a 14-day celebration of style featuring free events, exclusive shopping offers, fabulous hotel packages, free celebrity appearances, special offers for MasterCard® cardholders, a magnificent sweepstakes, free culinary events and more. (click at bottom for more info)
Friday, August 26
5 a.m.: 
100 lucky winners from 101.9fm THE MIX get Pretty on the Plaza during the In-Fashion free kick-off event with celebrity stylist Carson Kressley. Audience members will receive a trend make-up application from ULTA Beauty make-up artists and Kressley will share his top trends for fall before escorting two winners in the Mercedes-Benz Fashion Force vehicle on an exciting Magnificent Mile “Tour of Trends.” Highlighting trend-setting products from five categories including fashion and beauty, lifestyle, culinary, technology and culture, Kressley will present these ladies with gifts from each category – over $5,000 in shopping sprees.
11 a.m. – 7 p.m.
Chicago LEGO® Imagination Center at Water Tower Place (835 N. Michigan Ave., 312-494-0760, http://stores.LEGO.com) celebrates its grand opening with a three-day free LEGO building event starting on the 26th. Kids and adults are invited to help a LEGO Master Builder construct an 8-foot tall LEGO Brickley Sea Serpent model completely out of LEGO blocks.
12 p.m.
Kids These Days, an up-and-coming band from Chicago, continues to kick-off the festivities with a free concert in Pioneer Court (401 N. Michigan Ave.).
5:30 p.m.
Macy’s at Water Tower Place (835 N. Michigan Ave., 312-781-5630, www.visitmacyschicago.com) hosts Fashion Challenge with Project Runway Designer Mondo Guerra.
6–8 p.m.
Candyality (520 N. Michigan Ave., 312-527-1010, www.candyality.com) unveils Candy Never Goes Out of Style, a one-of-a-kind collection of fashion dresses made out of iconic Wrigley Gum Company wrappers, complete with a visual tour of the brand’s evolution.
Saturday, August 27
2-4 p.m.
Bloomingdale’s Home & Furniture Store (600 N. Wabash Ave., 312-324-7500, www.bloomingdales.com) features a free culinary demonstration with MK’s Executive Pastry Chef Tony Galzin. Bringing a whimsical approach to desserts, participants can sample his unique sweet and savory creations.
