After Christian Lacroix (2008) and Jean Paul Gautier (2009), Paul Smith is the new designer of the traditional, exclusive, Christmas Evian bottle.
Paul Smith Evian bottle is very attractive, full of life, which represents perfectly Paul Smith brand image. I am sure that you already recognize Paul Smith stripes touch, which underlines the purity of the natural spring water from the French Alps.
Paul Smith has been explaining that he is drinking Evian since he was a child, and in Evian's promotional video seems pleased as punch to be their 2010 designer. Evian branding campaign, "Live Young" matches with Paul Smith's childlike curiosity for the world around him. The bottle is now available at finer food stores.
Where to buy? Click here
I leave you there with my favorite Paul Smith sentence: “Life is about enjoying yourself everyday, because everyday is important”.
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1 comment:
I don't trust spring water.
See here:
http://lavatoryreader.typepad.com/the-lavatory-reader/2009/10/the-danger-of-drinking-spa-water.html
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