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Apple's Ad Gamble: A listening247 Deep Dive into Consumer Sentiment
The Apple Ad Controversy – A Lesson in Listening to Consumer Voices In a recent advertising blunder, Apple has faced significant ...
The Complete Story of DMR's NSS™ Score and Its Strategic Imperative
As businesses seek to understand their standing in the digital conversation, DMR's Net Sentiment Score (NSS™) emerges as a pivotal metric. ...
DMR's Serbian Team: A Force of Talent, Collaboration, and Innovation
Unwavering Dedication drives Client-Centric Excellence At DMR, we take immense pride in our global team of exceptional professionals who continuously drive ...
How Banks Can Utilize Social Media Listening to Mitigate Loan Defaults - An Early Warning System for Risk Management
Introduction In an increasingly digital world, social media platforms have transformed the way individuals connect, share information, and express opinions. Banks ...
Beyond GPT-4: The Distinctive Value of Text and Image Analytics in Sentiment and Topic Labelling
In today's fiercely competitive business landscape, companies are constantly seeking ways to gain an edge over their rivals. Among the various capabilities ...
Evaluating Social Media Campaigns: Why Traditional Surveys Fall Short and What to Do Instead!
Social media for over a decade now have established themselves as a powerful tool for marketers to reach out to their target ...
Discover the Secret to Predicting Consumer Trends Before Your Competitors
The discovery of emerging trends has become increasingly important in recent years. Product development and innovation executives are constantly searching for ways ...
Who Should Own Your NPS Tracker? CX or Insights Teams?
According to research by Forrester, 53% of companies worldwide have a dedicated CX department, while the remaining companies may integrate CX responsibilities ...
Revolutionize Your Contact Centre with AI: Top 5 Reasons Why You Need It Now
AI can boost Call Centre Efficiency and Customer Satisfaction. Call centres are a vital part of many businesses, providing customer support and ...
Where did Elon Musk's Tweets go?
On any given week, there are far more tweets about Elon Musk than the current and former Presidents of the United States. ...