Beginner's Guide

Our beginners guide to advertising online is here to help those of you who may be new to the idea of advertising on the Internet. Within it you'll find definitions, explanations and examples of how online advertising can be effective for your business. We have tried to make it as exhaustive as possible, however it simply would not be possible to cover every angle and every question - so if you need to speak to someone you can contact us at sales@dotcommediasales.com or call on 01752 317398.

Why should I advertise with Dotcom Media Sales?

We can help your business to become more successful by increasing the visibility and therefore number of potential clients, using the power of the Internet. Whether you are a small local firm or a major international brand, Dotcom Media Sales has an online advertising solution that can help you. Having worked with many of the largest online advertisers in the market, we have the experience to deliver results.

There are a number of options that we can consider, and these can be tailored to provide your business with different types of potential customers depending on your needs. Our campaigns deliver value for money and the Internet's unique accountability will ensure that you can carefully monitor your return on investment.

Add to this the flexibility of the Internet and the huge variety of creative options at your disposal and you have a very powerful argument, you simply can't afford to ignore online any more.

 

How does online advertising actually work?

So you've decided to advertise with Dotcom Media Sales. You now need to choose how much of our inventory (advertising impressions) to buy and over which period of time you would like to run your campaign. You can also decide if you want us to run your campaign across the whole network of sites or only on a specific section such as Business, Travel, Automotive or Entertainment. For example, if you had a business selling Cars, then it would make sense to advertise more heavily in the Automotive section than across the whole network.

You can also target Geographically – so if your business is only applicable to people in the Southwest, or the Northeast or London or Cornwall or Plymouth, we can target your advertising so it is only displayed to people in those areas. This is done using something called an I.P address.

Dotcom Media Sales works with over 500 websites and can target various sections, pages and placements on each of these websites.

For Banner Advertising UK or Digital Marketing please contact us today.

 

Adverts are served into these placements by our intelligent ad serving system, a piece of software whose job it is to deliver advertising to the right sites at the right times. As there is likely to be more than one person advertising on a website at any given time this software will manage delivery to make sure that everyone's campaigns serve at the correct levels. Please contact our sales team at sales@dotcommediasales.com or call on 01752 317398 for more information on how to build more specifically targeted campaigns.

It's probably easiest to run through an example to show you how this works. Continuing the Car Sales example you might choose 100,000 advertising impressions over four weeks on the Automotive section only. We would then serve roughly 25,000 each week to the Automotive section across the length of the campaign which will provide you with the optimum response.

How can I monitor the effectiveness of my campaign?

One of the major advantages of online advertising is that it is fully accountable. We can tell you exactly how many people have had a chance to see your advert and also give you the exact figures for how many people took action over it ( i.e. clicked on the advertisement to be taken through to a landing page or website of your choice). This is supplied in the form of a click through ratio (CTR) – so if 1000 people see your ad and 10 click on it the CTR would be 1%.

What's the price?

The price of the campaign is dependent on the volume of advertising booked. Put simply, the more you book the cheaper the price will be per advertisement. The price is also dependent on where the campaign is actually booked. This is because some Websites and Channels are more popular than others and tend to sell out far more quickly.

You can realistically have an effective campaign that will deliver results from as little as £250.

What's the catch?

There isn't one! The Internet's flexibility, creativity and unique accountability along with the rapidly expanding UK and international online market have made it the fastest growing advertising medium in history. There has never been a better time to advertise online.

How do I go about advertising with Dotcom Media Sales?

Advertising your business with Dotcom Media Sales is easy. Simply contact one of our team at sales@dotcommediasales.com and we can talk you through your options. We promise not to bombard you with jargon and once we have a better idea of what your business is all about, we can give you helpful advice on the best way to promote it.