I really risk sounding like an old hippy here but I am massively wound up by the latest Burger King ad. I wonder if that was their aim; to wind up greenies? Either way, it is NOT funny that the ice caps are melting and what a horrendous stroke of irony that they are selling a BEEF burger, when cattle farming is one of the most contributing factors to climate change. See what you think, and please comment – I’m concerned that I’ve missed the point or over-reacted because surely BK can’t have that little respect for the future of our planet?
eggmag 
It seems to me as if they are actually raising awareness about global warming.
More comments from Twitter:
@juhi @EggMag I agreed that this BK ad is seriously off the mark – ha ha our burgers are helping melt the glaciers :-S http://bit.ly/dUHZpz #green
@tcfuk @EggMag interesting, they would appear to be making light of it, but it would be nice to know if and how they are contributing to help G.W.
More Tweets:
@RobStreeten @EggMag BK ad’s in pretty poor taste and tragically unfunny. may function to highlight issue via backlash