The Integrated Philosophy of Branded Placemaking | Steiner and Jannard
Conceptions of Brand-related built environments for storytelling in contextual community. First off, a reference to the Oakley Headquarters—an environment designed and dedicated to the spirit of innovation that drives the brand and the creation of their products;...
NGISED Backwards | The Proposition of Design Thinking
When we study “design thinking, it comes back to a sequence of thoughtful evaluations and engagement with analysis—but too, an exploration of the context of emotion—as tactics are framed to capture feelingness, which flow into the humanity of brand, untethered...
A Cascade of Mysterious Messaging | Finding a Meaning
A Meditation in Abandoned Signage There is a It is in the everyday—that you walk by—or on. There’s a message in that which is here. And that, left behind. The message could be: look here. No, up there. Or behind you. And while you look. Watch out, better still, be...
Into the Rave[n]
The Quest for Creative Inspiration, Imagination and Personal Iconography I photographed this bird in the Himalaya— in Bhutan, a place of the Raven Gods. As some know, I have a long history with Ravens—the birds. This comes from earlier, childhood and mystical...
Bespoke Identity | Custom Fonts for Motion Picture Branding
In my history, I’ve often thought, looking at, literally, any logo—“that could be better.” Or, “why such an off-the-shelf solution—there’s nothing distinct, ownable or registrable with this asset?” Of course, all of us, as brand strategists, designers and logo...
Branding the Poetic Instinct | Dancing with the Dead, the transformation of Bill Porter and Red Pine
The presumptive nature of design is that it’s magical. We’ve commented on this proposition extensively. Design as interpretation Design: it is a transformative tool that translates content from one tier of comprehension to something new—a altered plane of...
Fútbol | Linguistic Virology, Brands and Community
Exploring the word, the history, the meaning of infectious content. Over the last couple of days, I’ve spent a lot of time talking about soccer—both in outreaches to the soccer-playing community, team owners, well-making soccer-related foundations in support of...
Culturally Specific Branding | Beauty Brand Design for Asia
Designing brands for consumer profiles in only one geography. Most brand shops have experience in developing brands that are global in nature, they start in one area—likely the geographic origination of the brand creation, then they expand to other regions in the...
The Path and The Wind, The Serpent and The Stone
The Brand, the Allegory, the Symbolism and the Story Our history is our story, it’s the nature of our wandering in the winding course of our lives, our explorations and poetic discoveries. The question might come to the nature of the wander—and what is that, just a...
Crowd Control | Brand Workshopping and the Deep Metaphors of Brands
You can always think poetically—"there’s a poem somewhere in this work.” There’s an allegory inside this brand—it’s the tiny enterprise, climbing the massive mountain towards a new vista—a new view to the world, and the community of their offering. There’s no easy...