‘All Saints’-Singer Sewing Machine Display.

I walked past All Saints high street store today and noticed their window display which is impressive and a little different from most. What looked like 200 or more Singer Sewing machines all in rows, lined their windows and in-store walls to make it look like a working factory floor. They are in your face! I am a little envious of the window dresser and the people behind the scenes who were given the budget and time to source so many which we can see throughout ALL of their stores in the U.K!! I know that some of you may think me a little weird for staring into their window for so long but I thought it was aesthetically pleasing none the less. However, the All Saints installation comes with some controversy as I discovered in an article covered by the Evening Standard and more. It made me think twice, where have all these machines come from? and true to some points made in the article, has this taken away the antiques niche market and the areas that surround these large chain stores??? and more so, what will they be doing with them after????

While I am currently making up garments on my ‘modern’ Singer Sewing machine, it was topical to read a little more about the legendary machine that Issac Merritt Singer invented in 1850! Do not worry I am not going to give you all a detailed history lesson but  I am going to include some visuals and a commercial from back in the day.

N x

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One response to “‘All Saints’-Singer Sewing Machine Display.

  1. Mina

    These are fantastic!!! I loved it. May be my old Singer Sewing machine stored in the shed of our house in Edinburgh is as old as one of the ones on display. Mum

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