Posted in Club Penguin, Disney, kids, marketing, mobile, Nick, television, tween, Webkinz

Ready to Learn Cartoons launching Monday

Back in March 2006, I was able to go to the first meeting of the Ready to Learn Partnership. This is a government funded initative that has been going on for years, aimed at leveraging media to help kids learn. The very nice grant (millions of dolars) helped develop such preschool favorites as Sesame Street, Between the Lions and 2 new cartoons launching this Monday, 9/3 – Super Why! and Word World.

Super Why! is super cute. I love the animated characters who are voiced by kid actors. Just adorable. And the Three Pigs episode they have on their site is pretty good. I can totally see the early reading initatives being used. I found myself wanting to watch a 3-6 year old watch it to see how they reacted. Their site is pretty and ratehr developed for a new show. There is an interactive map, games and an super-hero/avatar maker. Here’s my Super Joi:

Word World looks much better in CGI than 2D, how I viewed it in early 2006. The characters seem likable and I have always loved the idea of the merchandise, where the characters are plush toys and their letters stuck togetehr to form the word. Having taken care of little ones over the years, my first thought was lost pieces, but I am sure they have thought of that in the past year and a half. Their site is still quite a limited marquee and not living on the pbs network site yet. I am sure that will change soon and I lool forward to seeing their offerings.

God, I love preschool tv and sites… 🙂

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The importance of giving credit

I was talking to a colleague the other day about a work situation that is less than admirable.  Tension, uncertainty, and now, backstabbing.  Not the kind of place where any sort of real work would be expected to get done.  But what do you do when your team, or even worse, your company, has gotten to that point?

The obvious first thing to say is don’t let it get to that point form the first place.  When I’ve taught classes, both formally and informally, on project management, I am always sure to not glaze over the section on people skills and team dynamics.  This is sometimes the hardest area for a great leader to grasp – that s/he wouldn’t get there without the people that helped them along the way.  Project managers who are big task masters sometimes forget simple niceties like “please,” “thanks,” and “hello.”  But by in large, one of the most damaging actions a leader can do to their team, is not give them credit where it is due.

Most of the time, this simply an acknowledgment of a good job or task completed.  “Thanks for finishing that project” or “I really appreciate your weekly reports.”  Neither is required, but over time they make the difference between a happy employee who feels appreciated and one who doesn’t.  Practice makes perfect, here.  A person can tell when you are being canned or insincere in your delivery – so don’t say it unless you mean it.

The worst, though, is when a leader doesn’t acknowledge that their employee came up with an idea, or worse, steals it from them completely.  It sounds like an obvious no-no, but it happens all the time.

I developed an entertainment property concept once.  It was a preschool property, then called Superinas, about a troupe of super-hero ballerinas.  I even sewed tutus for the company pitch so myself and another gal that I brought in to help me flesh out the idea could twirl around and show how fun a series it would be.  I had no intention of writing, drawing, directing or producing the series, so giving the idea to the company was a no-brainer.  All I wanted was a simple nod from time to time, acknowledging that I come up with it initially.  And thankfully, everyone did that and all was good, all the way up until the last day I was at the company.

Acknowledgment goes so far.  Don’t overlook it.  If you do, you may just find you have less employees to be acknowledging overall – which is not a good thing.

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Posted in Club Penguin, Disney, gaming, kids, marketing, mobile, MySpace, Nick, online community, television, tween, Webkinz

YPulse Tween Mashup – 9/28/07 NYC

Ypulse.com, the leading independent blog for youth, teen and tween media and marketing professionals, today announced its lineup of speakers for the Ypulse Tween Mashup. The Mashup conference, produced by Ypulse.com in partnership with Modern Media, will help media and marketing professionals understand how to reach tweens using technology in a multi-platform world.

Kyra E. Reppen, Senior Vice President & General Manager of Nickelodeon MTVN Kids and Family Group’s Neopets will provide the opening keynote focused on the original youth-oriented virtual world, while Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University, will present the luncheon address focusing on MyPopStudio.com, a media literacy project for girls. Additional confirmed speakers include:Our speaker lineup just keeps getting better and better – these are media and marketing professionals who are immersed in what tweens are doing digitally every day.

* Jim Bower, CEO Numedeon (Whyville)
* Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing
* Molly Chase, Executive Producer, Cartoon Network New Media
* David Card, Vice President and Senior Analyst, Jupiter Research
* Mark William Hansen, Director, LEGO Group
* Mattias Miksche, CEO, Stardoll
* Daniel Neal, CEO, kajeet
* Izzy Neis, Online Community Manager for Kids/Tweens/Teens, Star Farm Productions
* Joi Podgorny, Kids/Tween Internet Community Expert
* Erin Reilly, CEO, Platform Shoes Forum (Zoeysroom.com)
* Denise Restauri, CEO, Allykatzz.com
* Addie Swartz, CEO, B*tween Productions

This is the first b2b event to specifically focus on how 8-13 year olds
are using technology and what media, marketers and .orgs are doing to
reach them,” said Anastasia Goodstein, Ypulse founder, editor and
co-producer of the Ypulse Tween Mashup. “Our speaker lineup just keeps
getting better and better – these are media and marketing professionals
who are immersed in what tweens are doing digitally every day.”

In addition to the growing roster of esteemed speakers, the Ypulse
Tween Mashup will include a panel with tween boys and girls who will
share their top tech picks, likes, dislikes, and more.

Ypulse Tween Mashup to Feature a Keynote From Neopets and Speakers from kajeet, Cartoon Network, LEGO Group, Whyville and B*tween Productions

Great conference at which I will be speaking/facilitating. Definitely come if you are in te NYC area.  It is being done in conjunction with Digital Life NYC, so tons to see, hear, etc.

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Technology in the Classroom

Download Video: Posted by jsdt4 at TeacherTube.com.

Great text video of why and how you could incorporate more tech into the traditional learning process.

I have spent my career focusing on technology solutons in informal learning environments, it’s good to see the formal education realm catching up. There are even classes being taught on it now on the university level!

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Game nostalgia and musings

Been catching up with my podcasts.  My favs of late are Cynopsis Kids and Digital ( I just can’t listen to the regular Cynopsis lady), Buzz Out Loud, and Game Theory.  (professionally, of course – my personals include FIight of the Conchords, Ask a Ninja, Slate Political Gabfest and This American Life)

But in listening to the block of Game Theories from the past 2 months, there has been tons of reminiscing over games that are 10, 20, even 30 years old. (My fav moment was when one of the podcasters realized his recent birthday of 35 launched him out of the demo he writes about, 18-34).  Some of this is born from the new serial releases that are coming out, mainly Halo and Star Craft.  Others from the question “what was your defining moment of gaming?”

Made me start to think about where games and online experiences are going.  One of the hosts commented on how Elite and even Eve Online seem like MMOGs, even though they were single player, simply because of how expansive they were.  They reflected on how some of the old games, before online interactivity, were just as immersive as the ones where the real-time multi-player aspect nowadays. 

An earlier Game Theory podcast (I dunno which one, I have listebed to so many today) talked about how if you can make a cell phone game fun, then you are almost guaranteed that the larger platform games in the spectrum, from hand helds to console, will be fun as well.  If you can capture fun on the root level of game play, you have the most valuable jewel needed in game development.  They also talked about how they were excited that the newer games coming out are not only focusing on graphics enhancements and getting back to that spirit of play and fun.

Finally, the last point they talked about that I found interesting, was the aspect of social gaming in the live space.  They began lamenting the plight of the hard core gamer and how console game companies, especially the Wii, are focusing too much on the casual gamers of late and not enough on the hard core gamers.  I merely roll my eyes at the porr hard core gamers at the on that point. 

I would rather spend more time on their other points that there is a new phenomenon happening of gaming as social activity.  I have had some FUN evenings playing guitar hero, ddr or Wii sports late night with small groups of friends.  I LOVE this new cultural phenomenon.  Blending the passive with active and throwing a little social in for good measure.  If the Wii is the second, social console in the house, only played 1 or 2 times a month – yay!  Tat;s a good thing, not a bad thing for the gaming industry.  It’s still a great investment, I would argue more so than one that you clock 10-50 times that in solo gaming.  Sure your hard core gamers are going to buy more and more often, but expanding your market is never a bad idea, especially when the newbies could easily become just as rabid of fans.

Now, I want to take all these interesting ideas and figure out how to take them to the next level and online (and younger demographics…)

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Setting benchmarks in online community development

The intention of the benchmark is to look at the following areas:

1. Member Experience: Do members feel like they are getting what they need, in a way only your organization can deliver?

2. Community Strategy and Management: Does your organization have clear goals around your discussion groups? Is the community being managed to these goals?

3. Technology: Is your technology platform supporting member needs and community goals? Is it capable of evolving?

Community Strategy and Management could arguably be broken out into 2 separate sections, but based on several conversations I’ve had of late, the role of community management, and specifically, the community manager is evolving. It’s not just about moderation anymore. The new role of the community manager is to actually manage all dimensions of the community experience (moderation, UX, funding, metrics, etc).

Discussion Groups: The catalyst for developing your community strategy « Bill Johnston

I am SO far behind in my feeds.  As I struggle to catch up (podcasts while doing dishes, walking the dog, hailing cabs, etc) I am not posting as much.  There are some BIG stories that hit in the last 4 weeks and I want to make sure I get all of them in my head before I start critiquing, commenting.

But this post from Bill Johnston last week is timeless and so good.  I especailly love the comment about the role of the community manager being more about the community’s overall experience, rather than simply moderation.

This will make it to my next training manual, Bill.  Thanks!

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8 random things tag

I was tagged a month ago by Doug Meacham at NextUp, but I am throwing in my “I’m a workaholic and took my first long vacation” card as my defense for the long reply time.

Here are the rules I must follow:

  • Each player starts with eight random facts/habits about themselves.
  • People who are tagged need to write their own post about their eight things and post these rules.
  • At the end of your post, you need to choose eight people to get tagged and list their names.
  • Don’t forget to leave them a comment telling them they’re tagged, and to read your blog.

Here we go (better late than never…).  8 random things about me:

  1. I am the oldest of 5 siblings and 20 cousins and we were raised very closely.  The latter number I always have to count, even though there hasn’t been a recent addition in roughly 5 years.
  2. I went to 7 different schools, moved 5 times and grew up in 3 different states before graduating high school.  Because of this and a breadcrumb from haphazard of genealogy research, I like to refer to myself as a gypsy.
  3. I prefer small dishes to large, i.e. tapas, buffets or appetizers rather than big meals.
  4. I love red wine and just spent 2 weeks exploring Northern Argentina learning about their unique regional wines, focusing on Malbec.
  5. I made it to my 2nd semester of my Junior (3rd) year of undergrad at Ariz State Univ as an undeclared major and still accidentally graduated in 4.5 years with a Bachelor of Arts in Math and Bachelor of Science in Women’s Studies.  I chose all my classes until declaring a major by wandering the bookstore and signing up for classes with interesting textbooks.
  6. I adore pop, hip-hop and rap music as much as I do indie, classical and rock.
  7. I haven’t owned a car or land-line in 4 years, but I will never be without a TV.
  8. I revel in my math geek identity, although lately only materially – I love lists, graph paper and collect relics of math history (abacus, adding machines, slide riles, etc).

I tag Izzy, Bill, Chris, Melissa, Danah, Jake, Lee, and because he is my doppleganger that I know of but not at all, Joi.

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Eavesdropping for a better world

So yesterday I was having one of my first business meetings since my (seemingly eternal) vacation and got to the restaurant a bit early.  While sitting on the bench waiting for the rest of my party to arrive, I couldn’t help but overhear the polite, benign conversation that the women next to me were having:

    “Well, my daughter is 16 and all she does is text message.  She doesn’t even call anyone anymore, she says she would rather send a text!”

    “I know what you mean.  And they talk in a different language too.”

    “They do!  And it’s not one I could ever learn.  The kids these days, they do everything with computers.  But it’s not better or worse than the old days though, just different.  A different kind of learning.”

    “I agree. But I think it’s definitely a more of an impersonal way of learning though”

    “You are right.  No imagination.  Everything is just fed to them.  They don’t really think for themselves.”

    “And libraries!  What about them?  Remember how WE used to have to do all of research at libraries, with the card catalogs and everything?  Now they just get all of their info from the internet, without having to work for it.”

    “And it’s probably not checked for accuracy as well!  I tell ya…”

If you set aside the fact that I was rather blatantly eavesdropping, there are some interesting points in this little snippet of conversation.

First – these women were at a nicer restaurant and therefore it is reasonable to assume were coming from at least a middle class socio-economic standing.  Their impressions are based on the teens within their peer groups, who will certainly be more connected than those in the greater population, especially when it comes to cell phones.  Also, most trend research of late tends toward teens preferring textual communication over verbal, be it through SMS, IM or social networks.  So their observations (albeit riddled with eye-rolling) were pretty on the mark with the current research in the marketplace.

Second – I completely agree with them that we are experiencing a sea change toward a totally new way of learning, and it’s happening very quickly.  One that is integrated with technology, almost seamlessly in some cases, and allows for whole new paradigms of education, outreach and potential.  It’s quite exciting on many levels.

Third – this is where I start to disagree with them.  They begin to take the mindset of “I’ll never be able to do that sort of thing.”  ‘Kids these days’ are not another species with capabilities outside of older generations’ possibilities.  They are definitely in a different context and are learning differently than generations past, but that doesn’t mean the older generations can’t learn the same concepts.  

Think of children/adults who know multiple languages.  They aren’t hard-wired any differently than their peers.  They just grow up with different surroundings than their non-multi-lingual friends, be it family, schooling, or environment, etc.  If you place someone in the right context and give them the proper tools, they can learn anything.  I really believe this.  It’s because of this belief that the older generations rally cry of phrase “I could never do that!” in regards to any having to do with technology, gets under my skin.

Forth – and this is a major point for me, that these new technology-heavy contexts in which our younger generations are learning, are not ones that foster imagination and that they are simply passive funnels of information feeding our children info without forcing critical analysis.

This is frustrating to me not because I live and work within this new technology context, but because there is a possible argument that ALL learning is potentially passive in this way.  There needs to be some method of forced critique – in the earlier years by a teacher or parent, and in later years, self induced.  Without being taught, then forced to practice critical analysis, you will only be able to absorb a small fraction of the information being being thrown at you.

Blaming the tools or environment of teaching as the sole reason for the severe lack of critical analysis in the younger generations is a lazy argument.  It’s the same argument that sociologists of education have been debating for years.  Can a child learn in a poorly funded school?  The answer is yes, if the faculty has the bandwidth, resources and dedication to make it happen.  The reason that kids aren’t learning critical analysis skills is not the internet’s fault, it’s usually the curriculum, faculty or family’s fault.

Using the example of the library from my eavesdropped conversation, if a child is not taught how to navigate a library and, consequently, how to interpret and critique the information they find there, the library as “haphazard” an environment for learning as the internet is.

And to say the internet and new technologies stifle imagination is just plain silly.  Fan fiction, art and other user generated content being produced at levels that would make Bollywood blush.  Active online member forums and communities where topics are debated at all hours of the day and night internationally.  Completely artificially designed virtual worlds where new identities are tried on like clothes. And isn’t imagination a key factor in the development of any new language, i.e. text/chat-speak?  These are just a few examples of completely new ways imagination is being utilized just as much as (if not more than) playing house or action figures ever did.  

Hopefully, in the near future, we can start bring the analysis, from street-corner to ivory-tower, of this new universe of technology and digital frontiers, into the positive and hopeful realm.  Let’s stop gazing in wonder/awe/apprehension/fear at what’s happening.  Dive in. Those of us in there already, the kids and the early adopters, are having a great time.

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Social Bookmarking demystified

Thanks again to the folks at Comon Craft for another plain english description of a tool I use every day. (I am a week late on this, but had to link back to it.)

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Notes from Argentina…

Quick notes, as I am very much into 2 different books right now and want to get back to them this evening. 🙂

Cell phones
Argentinians – They are everywhere. The most impressive aspect of cell phones are all of the cell phone stores. We have tons of them in the states, but they seem to be more plentiful in the cities here. Buenos Aires, Salta, Tucuman all are overflowing with them. We even saw some small huts similar to hot dog stands (called panchos here), butselling cell phones. My favorite brand name is Movistar, which is a cell phone store, not a rental place. The other observation is how crowds of people stand in front of the cell phone stores (and most stores, for that matter) staring longingly at the phones.
My international group – I have a couple brit gals in our group, both 19 years old, who are very connected. SMS´s have been flying on one of their phones whose still works down here. Our guide uses SMS all day to keep in touch with her friends. The brit gals say that the 8-12 year olds in the UK mostly have their own phones and they see it´s use as more for SMSing than actual calls.

Internet cafes
This oasis for the foriegn traveler and local alike is so sparse in our US cities. Why is this? I usually travel the US with my own computer, but if I didn´t, where would I go in the average US city. I can think of only one or two cafes in Chicago off the top of my head. I passed 4 on the way back from the public square here in Tucuman, a couple blocks from our hotel. This was true in every semi-big town we have been in so far. I find it so odd we don´t have as many.

Facebook and other Social Networks
Facebook – I was able to sit next to the aforementioned brit gals in the last internet cafe I was at and watch them use Facebook together. They were sure to edit their status daily on the trip, check for messages, return any wall comments, check who had tagged them in photos and, of course, search for others in our tour group and promptly friend them. On gal was shocked when I was less than creative in my “how do you know this person” response.
Hive – One of the Dutch gals on the trip was not familiar with FAcebook and only by name with MySpace. She said that everyone is “hiving” in Holland. I intend to ask the same question to the others on the trip as well.

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