Most Memorable New Product Launch

What do you get when you combine HGTV’s design expertise and Sherwin-Williams’ high-quality product guarantee? HGTV Home™ by Sherwin-Williams, which hits shelves June 1.

With eight unique color collections, and tools such as paint brushes, rollers, tape, gloves, and drop cloths, Sherwin-Williams has compiled the perfect ingredients for a stress-free, foolproof interior painting experience, complete with the pre-selected complementary color combinations. The Sherwin-Williams website provides access to in-depth descriptions of each collection, with photos and descriptions to help you decide which collection best fits your personal taste. The collections have clever names such as Rustic Refined and Global Spice, and within each is a 20-color array of both soft and bold tones, all of which fluidly coordinate with one another.

“HGTV provides consumers a wealth of resources as they seek design inspiration for their homes,” said Ron Feinbaum, senior vice president and general manager of consumer products for HGTV.

The stunning rooms featured in the website’s photos, combined with the knowledge of how easily attainable such results will be with the HGTV Home by Sherwin-Williams products, inspires both those who love to paint and even those who don’t. Because who doesn’t want a hassle-free beautiful home?

Sherwin-Williams has been promoting HGTV Home collection through two TV ads and one print ad, featured in magazines such as Good Housekeeping and Southern Living. The ads feature scenes made entirely out of the HGTV Home collections’ paint swatches, which emphasizes the variety and versatility of the colors. The print ad features a champagne bottle chilling in a can of HGTV paint. In the TV ads, a stork delivers a HGTV-branded paint can to a Sherwin-Williams store, focusing on the partnership. In the second, and more elaborate ad, full rivers, cliffs, and even a squirrel are erected from paint swatches as a sailboat glides swiftly along – demonstrating the defining message, “See colors flow naturally.”

There is no doubting HGTV Home™ by Sherwin-Williams has made the usually painstaking act of interior decorating seem less intimidating, but will it be enough to get consumers attention during a popular season for DIY projects? We’ll have to wait for the paint to dry on this one.

This entry was posted on Wednesday, June 22nd, 2011 at 5:33 pm and is filed under Consumer News, New Product Launch. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.