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My route to this subject has been a slightly circuitous one. As a child I spent my days involved in design projects of the cardboard box and sticky backed plastic type, and nights having nightmares about drowning polar bears. This led me, aged around eleven, to decide on a career in architecture. My aims were a) save the polar bears by building low carbon housing; b) rid the world of Barrattsesque housing estates and replace them with low carbon housing.

Halfway through my architecture degree, I realised that the fact that I spent a lot more time reading Vogue than the Architects Journal was trying to tell me something. Around this time there started to be a lot more in the news about sustainable fashion, and I decided that this was a lot more interesting to me than solar panels. Happily I had the good fortune to be at university in Sheffield, and so also spent increasing amounts of time out in the Peak District.

Post architecture I completed an MA in Ethical Fashion, and in 2010 I started working in corporate responsibility for a major high street retailer. While I love anything to do with fashion, I am most intrigued by the small section of the garment industry that makes technical outdoor sportswear. To me it symbolises everything I have always believed about integrity in design. The early innovations in climbing gear were made hand in hand by climbers and craftsmen. I believe we need to keep strong the links between the designer, creator and user. We should know where our gear is coming from and who is making it. And in an industry that is all about enabling us to interact with our environment, it's just crazy if technological advances in the former cause the destruction of the latter.

 

Contact me at felicity@moralmountain.co.uk

Illustrations by Joey Marsh - contact her at joeymarsh_illustration@hotmail.co.uk