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Our Services |
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Phone: +44 (0) 20 7353 0400 Fax: +44 (0) 20 7353 0300 E-mail: |
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Media Relations:
The climate has changed in recent years and the media has become more fragmented – our job is to ensure your messages are reaching your target audiences and deciding on how best to reach them. Effective media relations is not about swamping the media, it’s about being highly targeted and precise and giving journalists information that’s relevant, has a good news or feature angle and produces the desired results.
We target the following: Trade and consumer media Broadcast New media National and Regional media across the UK
Our tactics include: A pro-active press office Press Releases Press Briefings Media road shows 1-1 interviews with selected journalists Media Lobbying Media Familiarisation Trips Media monitoring for editorial opportunities Filming and other broadcast platforms Product launches
Other Services offered by MPR:
While media relations plays a core role in most PR campaigns executed on behalf of clients, it’s also imperative that any effective PR campaign also uses a mix from the following additional services:
Strategic and Creative Consultancy – We look at your company and product objectively and agree with you on the best way forward in achieving desired results – a key benchmark for any campaign evaluation
Crisis and Issues Management – We work with clients in developing comprehensive crisis and issues management procedures – and in today’s instant news environment forward planning is critical in preparing for any potential negatives be it through the media, to customers or the business critical mass
Promotion – We offer clients various promotional platforms to include competitions, reader offers, product sampling and advertorials
Media Training—Opportunities to present your company, destination or brand to a wide reaching broadcast audience do not come along every day so it is imperative that your spokesperson remains focused, composed and in control. MPR has the in-house expertise, (our Managing Director Russell Stenhouse worked as an acclaimed presenter in both TV and Radio for many years prior to moving across into PR) to fully equip and prepare clients for the most rigorous and challenging media interviews to ensure results are maximised every time
Event Management – Our extensive experience in event management and planning includes road shows throughout all the major cities in the UK, product launches, press conferences, industry seminars, trade evenings, dinners including entertainment and guest speakers, speech writing and event co-ordination
Exhibitions – from design to delivery MPR can take a brief and make it happen – delivering on time and on budget using our outsourced team of talented professionals. But internally we offer exhibition management services, promotional tools, on site press office facilities, media and trade contact appointment co-ordination and on site photography
Corporate Messaging – MPR offers writing and design for newsletters (print or electronic); corporate filming; DVD production; internal communication strategies and implementation; motivation and incentive platforms and media training
Market Research – How are you perceived in the market place? What communications strategies need to be delivered to have real impact? Good market research is a starting point for any campaign which can also be used to test the subsequent effectiveness of all comms strategies – real benchmarking with the consumer, the trade and the media
Design and Production—MPR has considerable experience of managing and inputting on the design and production of much of our clients marketing collateral, we know what works for our market and can achieve top class results within the budget with minimal fuss and delay
Trade Representation – MPR can devise and implement an effective broad trade representation service for clients to ensure their key messages and attributes of their product are successfully conveyed to trade partners in order to maximize revenue for the destinations and drive business from the UK
Marketing – Increasingly MPR is asked to formulate and execute marketing services for clients and we often formulate, control and place all the UK advertising for our clients.
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Andrew Ward, Director |