Our approach

Portico takes a systematic and rigorous research based approach to marketing strategy. Our business is to know the investors, their investment philosophy, strategy interest and risk profile.

Since 2003 we have built a comprehensive database of global alternative investment allocators and tracked their investment parameters and preferences. Our researchers update the database continually.

We differentiate ourselves by avoiding the more typical product led sales strategies. With an investor led approach, we are able to implement strategic and selective distribution to highly targeted groups of product appropriate investors.

This research driven process has proved highly effective in raising assets and defining marketing strategy for our clients and has enabled us to build constructive and lasting relationships with hedge fund managers and allocators alike.