In a complex organization (multiple levels, multiple business units, and multiple objectives) and one that is often filled with competing organizations and politics, Holden is a great methodology. The Holden methodology gives the account executive a set of tools to pick a part an organization so that the account team/account executive can find key players, influencers, and those with whom they need to work. It helps the account executive align persons and tactics in a way to deliver key messages in a directed fashion to decision makers/influencers resolving various agendas present throughout an organization. Ultimately this process aligns disparate decision makers and influencers to agree that the account executive’s offering is one that their company needs.