PRIVACY POLICY
Our Commitment to Privacy
Savage Advertising Services Ltd has created this Privacy Policy to demonstrate our firm commitment to our clients, subscribers and website visitors with respect to your privacy and the protection of your personal information.
We aim to be as clear as possible about how and why we use that information about you in this Privacy Policy. If your questions are not fully answered by the information below, please contact us. We’ll be happy to help.
Legal Responsibilities
Compliance with the Data Protection Act 1998 underlies all of our personal information privacy practices. We also comply with the Consumer Protection (Distance Selling) Regulations 2000 and the Privacy and Electronic Communications (EU Directive) Regulations 2003.
What This Means to You
Control over your personal data
Savage Advertising Services Ltd. places strict controls concerning the access to and use of your personal data. We carefully define which members of staff may have access to your data, to what extent and how it may be updated.
We will not rent, lease, give access to, introduce you to or pass your details onto other companies or organisations unless you have given us permission or we are legally required to do so.
Communications from Savage Advertising Services Ltd.
We will only contact you - or other members of your company as appropriate – where we have your permission to do so.
When you first contact us we are permitted to contact you in reply by the channel you have used. Subsequent communications from Savage Advertising Services Ltd. will be dependent upon the permission(s) you have granted and/or the opt-in and opt-out boxes you have checked on that first contact occasion or subsequent occasions.
We may decide that where a website or email request is made that we should validate the initial contact made. This may involve the sending of an email requesting the sender to confirm their request and/or registration.
This double opt-in may be a legal requirement where international visitor requests are made. For a single administrative process we may extend the double opt-in for all visitor requests and/or registrations.
To enable management of requests and/or registrations as a 24/7/365 days service it may be necessary to engage a third party autoresponder service.
Such services are solely intended to collect necessary data and where necessary send a second message that provides access to the information you have requested. Their responsibility is to transfer the data collected to Savage Advertising Services Ltd. They do not have any rights to use that data.
The double opt-in provides you with added security since it provides you with information that an enquiry has been name in your name from a particular computer. Further if you have changed your mind you do not have to do anything as the request will be ignored by Savage Advertising Services Ltd. and no data will be retained.
We believe that the double opt-in is both within the spirit and letter of the Data Protection Act 1998 and the Privacy and Electronic Communications (EU Directive) Regulations 2003 in providing security for your personal data.
Where you have given us more than one communication channel option we will use any and all of those options until advised otherwise.
Withdrawal of Your Permission(s) to Communicate
You have the total right to withdraw you permission for us to communicate with you at any time. Our aim is to do so within 48 hours but there may be circumstances when this objective is not possible. For example: there may be a mailing programme that is being managed on our behalf by a third party. It may not be possible to interrupt this programme to stop that mailing from being despatched.
Where you have given permission to use more than one communication channel we need to be clear whether you want to stop communication via one specific channel or all channels. Unless to clearly state ALL CHANNELS in your opt-out, stop, unsubscribe or similar message in your withdrawal contact we will assume that only that specific channel is being referred to.
We provide an appropriate method for opting-out within every communication sent according to the technology used ie:
- print – there is an opt-out form and telephone number in each pack
- mobile messaging – text back the wordSTOP to the sending number
- email – click on ‘reply’ and type ‘unsubscribe’ in the subject box.
Should you want to withdraw subscriptions at any other time please write to our offices at the address shown at the bottom of this page or send an email to admin@savageadvertisingservices.co.uk In both instances please address your communication for the attention of the Data Manager and make clear whether your permission withdrawal request is for a specific channel or all channels
Data Accuracy and Retention
We are reliant on you to provide us with accurate information from the outset and to maintain it over time. In most instances this will be via the direct entry of your data via a website form.
In other instances we may attempt to verify addresses according to services such as the Postal Address File [PAF file]. If we find a difference we will contact you to resolve it. We will not be responsible for any delays or consequential losses that you may incur as a consequence.
We will ask you to verify all of the contact details we hold on you on at least yearly intervals.
We respect that the security of your personal data is of paramount importance and we will not store your data for longer than is reasonable. What is reasonable may vary according to the circumstances. For example: there may be a pre-existing contract or dispute that require data to be held until the responsibilities under the contract have been discharged or the dispute resolved.
Access to your Data
You are entitled to receive a copy of the data we hold on you following the submission written request from you to do so. We reserve the right to establish that you are the person requesting this information in appropriate circumstances.
The law requires that this information is provided in an acceptable form within 28 days. We may also charge a fee. This is currently set at a maximum of £10.
Principles Guiding Our Privacy Policy
As added protection for your personal data we have established a set of guiding principles which direct how we use the information that we collect about you on this website. Those principles are:
- We use information about you to help us to improve our website on a regular basis.
- We give you control over the information that we hold about you and how it is used.
- We will only use your information for the reasons indicated on our registration form. If we want to extend our usage we will ask for it in advance.
- We take appropriate care to safeguard your information through security policies and secure business processes.
How We Collect Information About You
We collect information from you in three ways:
Directly from you
If you give us personal information in order to receive information from us, we collect and store that information. We use that data for these purposes:
- First, it allows us to fulfil any request for information requested.
- Where you have given permission to us to contact you we may do so by any all channels you have provided.
- We use it for marketing purposes to expand and improve on the services we provide.
- There may be different situations in which we ask for that information. For example:
- we will ask you for information on our visitor registration form or,
- we may ask for different information when you subscribe for our newsletter or,
- when we ask you to complete a research questionnaire or
- when you purchase a product or offer from our website.
- From third parties.
- We may ask for information about you from third parties. For example when we get authorisation for a payment you make using your credit or debit card.
- From what you do on our site
- How you interact with our website it’s information and services is key to providing what you need. To do this we may use ‘cookies’.
Cookies Explained
A ‘cookie’ is a small text file that may be placed on your computer’s hard drive when you visit our website. It is subsequently held on your web browser’s server so that it can be accessed by your computer on subsequent visits.
First, cookies enable us to recognise you on subsequent visits to our website and respond to you as an individual. By gathering and remembering information about your preferences they allow us to tailor our information and services to meet your needs.
Secondly, we may use traffic log cookies may to add depth to our analysis of our website. For example we can identify those pages which are:
- visited; those used most and those used least and,
- for how long visitors stay on a page as an indication of how involved with a page’s information visitors become and,
- which pages visitors enter on and leave by and,
- which page(s) are downloaded.
We only use this information for statistical analysis purposes and no personal data is contained in these traffic log cookies.
By using cookies to monitor which pages you find useful and which you do not, therefore, we can make improvements to our website based upon visitor interest.
A cookie does not allow us to us access to your computer or any information about you, other than the data you choose to share with us.
You can set your web browser to notify you of cookie placement requests or to decline our use of cookies. After visiting a website you can delete the files that contain cookies which are stored as part of your Internet browser.
Declining the use of cookies will not impair you use of our website.
English Law
This Privacy Policy, its terms and your use of Savage Advertising Services Ltd. website shall be governed by and in accordance with English law. If any provision of these exclusions and disclaimers shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.
20th November 2010