The Asia-Pacific region is far more culturally and socially diverse than any other region in the world and despite the challenges posed from meeting such varying needs, it is a region that has consistently demonstrated positive growth and development. To capitalise on these developments the industry needs to demonstrate a strong leadership role with markets, clients and other stakeholders.
As researchers, how can we offer encompassing insights in a region where the diversity, size and pace of change make for a highly intricate mosaic? Can we take the results of research conducted in the region and simplify them in order to provide companies, both national and international, with insights they can easily use in strategic business decisions? And what can the solutions to these issues teach the industry as a whole? Can we respond to the call from Eric Salama at APAC 2010 for “brilliant simplicity”?
Providing stronger collateral benefits and further increasing the importance and influence of the Asia-Pacific region will enable researchers to continue tolead the way for a continued evolution of our global market. The ESOMAR APAC 2011 conference will explore how market research provides leadership to the industry and adds value by simplifying life for clients.

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