Drew Kinder, MBA, is 2001-02 president of the American Seed Trade Association and a 22-year veteran of the seed industry. In 2001, he established SeedSuperStore.com, an online lawn seed marketing company, which offers custom blends to customers based upon geographic location. Prior to this business venture, Kinder was owner of Kinder Seed, Inc., a regional seed distributor of farm and lawn seed in the New York and New England area.