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The Music Industry’s “360 Deal” Takes a 180 Turn
“Not surprisingly, the record labels aren’t rolling over.”
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The Importance of Taking Publicity Photos that Align with Your Music
Taking new publicity photos requires intention and purpose.
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Lil Uzi Vert Recorded 680 Songs in 18 Months: Is That a Good or Bad Creative Process?
Prodigious output or the beginning of massive creative burnout?
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Emailing Your Music: Best Practices for Contacting Writers & Music Curators
Remember to keep your email concise and to the point, highlight your best work, and provide easily accessible smart links.
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To Hire or Not to Hire a Publicist: Making the Best Choice for Your Music Career
Learn when and why it makes sense for recording artists to hire a music publicist, including the cost, payment, and finding the right publicist for your needs.
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The Impact of Album Artwork on Digital Marketing: A Vital Element for Artist Discovery
It may be tempting for recording artists to overlook artwork, especially in the streaming era, but doing so would be a mistake.
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Why Authenticity Is More Valuable Than Ever In Music
In today’s overly-saturated music market, where artists compete for our attention, authenticity is more valuable than ever.
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Should an Artist Have Their Own Website?
“A website gives you complete control over your online presence and allows you to showcase your music and brand uniquely.”
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Why Artists Should Never Use a Lawyer Provided By a Record Label
There are instances where the interests of the label and the artist diverge. To protect yourself, you should never allow the label to provide you with an attorney.
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Does Album Sequencing Still Matter In the Streaming Era?
“Some artists have started to think more creatively about how to sequence their albums, knowing that the traditional model of beginning-to-end listening may no longer apply.”
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How to Support a Friend Pursuing a Career In Music
“Sometimes, the best way to support a friend is simply to be there for them.”