We’re a London Copywriting Agency.


Transforming ideas to words.

Our copywriting agency based in London excels in delivering impactful content tailored to a diverse range of industries, including finance, technology, retail, and hospitality. Our skilled writers craft each message to align perfectly with your business objectives, ensuring it resonates with your audience.

Embrace the opportunity to enhance your communications with clarity and inventive flair. Reach out to us today—let's create something remarkable together!

Setting the Standard

Are you looking to make a lasting impact with your brand? Do you want to communicate your message with unparalleled clarity and power? Look no further than Precedent, London's premier copywriting agency. We are here to help you find your unique voice and take your business to new grounds.

Our team of experienced wordsmiths, storytellers, and ghostwriters are passionate about the art of writing and its rich history. We bring this depth of knowledge and creativity to every project we undertake.

We believe that your brand deserves copy that not only captures your essence but also resonates with your target audience on a profound level. That's why we take the time to understand your business, your goals, and your unique challenges. Whether you need website copy that engages and converts, product descriptions that sell, or blog posts that inform and inspire, we have the expertise to deliver exceptional results.

But we don't just stop at the words on the page. We are here to be your partner and guide throughout the entire copywriting process. We know that the world of copywriting can be daunting, which is why we make it our mission to simplify the experience for you. From the initial consultation to the final delivery, we provide a seamless, stress-free service that puts your needs first.

Areas of Practice

A financial copywriter at Precedent specializes in creating clear, persuasive, and authoritative content specifically tailored for the finance sector. This involves a variety of writing tasks designed to communicate complex financial concepts in an accessible and engaging manner. Here's a closer look at the types of work involved:

  • Crafting detailed reports that clearly convey the financial health and operational successes of a company, making them indispensable for shareholders and stakeholders.

  • Producing in-depth analyses that breakdown market trends, investment opportunities, and economic forecasts to guide investors and finance professionals.

  • Writing regular updates that keep subscribers informed about the latest industry news, changes in market regulations, and financial advice.


Our legal copywriters are adept at producing precise, authoritative content tailored for the legal industry. They adeptly transform intricate legal concepts into accessible content while upholding the utmost professional standards. Here’s an outline of their primary writing focuses

  • Crafting informative and engaging copy for law firm websites, including detailed practice area overviews and professional attorney bios.

  • Documenting legal successes and case outcomes, showcasing the firm's expertise and experience.

  • Providing expert analysis on legal trends and news to engage a broad audience.


Clear, innovative, and engaging content that resonates with an audience attuned to the tech industry. This role demands a range of content creation that explains complex technological concepts in a manner that's both accessible and compelling. Below are some content ideas:

  • Developing optimised web copy that increases traffic and user engagement for tech companies.

  • Composing compelling announcements for new tech launches and developments.

  • Creating clear, user-friendly guides that make technology easy to understand and use.


For technical copywriting, a copywriter at Precedent would create accurate, informative, and user-friendly content tailored to technology sectors. This role encompasses various writing tasks meant to break down complex technical information into understandable content. Here's a summary of the potential types of work involved:

  • Developing comprehensive documentation that explains the use and maintenance of technical products, essential for users to effectively utilise technology.

  • Preparing in-depth content that discusses technological innovations, product comparisons, and industry solutions, providing valuable insights for decision-makers and experts.

  • Composing engaging and informative articles on current tech trends, software developments, product reviews, and best practices in IT, for a broad audience.


Our property copywriter creaties compelling and informative content for the real estate sector. Their work would aim to present properties attractively and persuasively to potential buyers or tenants. Here are the key writing tasks they might undertake:

  • Crafting appealing descriptions that highlight the key features and benefits of properties, helping to generate interest and attract potential buyers or renters.

  • Designing brochures and marketing materials that showcase property developments, including specifications, amenities, and local area information.

  • Producing detailed analyses of property market trends, price movements, and demographic data to inform investors and real estate professionals.


Ghostwriting & Copywriting Services

Email Marketing

Turn your email list into a powerful revenue generator with our targeted email marketing campaigns. From newsletters to promotional emails, we craft messages that resonate with your audience, increase open rates, and drive conversions.

Website Content

"Elevate your online presence with custom-written content tailored to your brand. Our expert copywriters ensure that your site not only reads well but also ranks high, blending persuasive copy with SEO best practices to enhance visibility and user engagement.

Technical Writing

Communicate complex information clearly with our technical writing services. We provide user manuals, technical guides, and documentation that make technical information accessible to both technical and non-technical audiences alike.

SEO Copywriting

Increase your search engine visibility with SEO copywriting tailored to rank for targeted keywords. Our content not only appeals to search algorithms but also provides value to your readers, balancing readability with optimisation.

Ghostwriting Services

Whether you’re a thought leader seeking to pen a groundbreaking book, a busy executive needing to produce insightful articles, or a professional aiming to share knowledge through whitepapers, our discreet and confidential service ensures your ideas are articulated clearly and engagingly.

Book Writing Services

Bring your book to life without lifting a pen. Our book ghostwriting service pairs you with a professional writer who will craft your manuscript from initial concept to final draft, ensuring it's ready for publication.

Case Studies and Whitepapers

Engage your audience with video content that tells your brand story. Our scriptwriting service provides you with scripts that are ready for production, ensuring your videos are as compelling as they are informative.

Video Scriptwriting

Engage your audience with video content that tells your brand story. Our scriptwriting service provides you with scripts that are ready for production, ensuring your videos are as compelling as they are informative.

Advertising Copy

Capture your audience’s attention instantly. Whether it’s for print, online, or outdoor media, our ad copy service delivers creative messaging that builds brand recognition and delivers results.

 FAQs

  • Precendent specialises in copywriting services for various mediums including website content, blog posts, press releases, brochures, and email marketing campaigns. We also offer content strategy and editing services to ensure your message is clear and impactful.

  • Our pricing model is project-based. We provide a detailed quote after discussing your specific needs. For large or ongoing projects, we may arrange a retainer agreement. Contact us for a no-obligation consultation and quote.

  • Our team consists of experienced copywriters who have expertise in diverse industries. Based on your project's requirements and industry, we assign the most suitable copywriter to ensure content relevance and quality.

  • Every piece of content we create goes through a rigorous editing process by our senior editors to ensure it meets high standards of quality and aligns with your brand voice. We also use premium tools for grammar and plagiarism checks.

  • Yes, we are happy to provide samples of our work that relate to your industry or type of content required. Please contact us to request samples.

  • We offer up to two rounds of revisions within the scope of the original brief, free of charge, to ensure your satisfaction with the final product.

  • The turnaround time depends on the scope and complexity of your project. We typically deliver initial drafts within 5-7 business days. We will provide a more accurate timeline once we review your project details.

  • Our team has extensive experience writing for a variety of sectors including technology, finance, healthcare, education, and many more. Contact us with your industry specifics and we can discuss our relevant experience.

  • To get started, simply contact us via our website, email, or phone. We’ll schedule a consultation to discuss your needs and how we can assist you.

  • Client confidentiality and intellectual property protection are paramount. We adhere to strict confidentiality agreements and ensure all content is transferred to you upon completion and payment.

Get in Touch

Get in touch with Precedent, your London copywriting experts. Let's create content that captivates. Contact us today.