3 fundamental ways of driving eCommerce sales growth

Increasing brand awareness and traffic

By placing a focus brand reach in your target market and then driving quality traffic from brand advocates, search (paid, organic), retargeting, social media, referral marketing and content (editorial, visuals, video).

 

Increasing average order value and conversions

Using shopper psychology, conversion rate optimisation (CRO) and shopping cart optimisation to squeeze out more sales from existing traffic and nudging up your customers to add more items to their shopping carts.

 

Increasing repeat customers

Online retail success is not a one-night stand affair; repeat shoppers account for 40% of online sales. It is pertinent to effectively build affinity and loyalty by post-sale communication with offers and rich content through email, social media and retargeting.

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e-Tailers Kunle has worked with

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