Data on millions of PayPal users should boost its new ad business run by Mark Grether, who former ...
Today's Top News
MADShareholders Approve Single Publicis Board, Sadoun Adds Chairman Duties
The approval came earlier today at the company's annual meeting in Paris. Maurice Levy proposed the change to ensure the company's continued momentum and growth in the future. ...
The 150-year-old home and small business security brand cited the agency's Blu data insights and targeting platform ...
"The year has started at a faster pace than previously anticipated, and we predict spend to maintain moment ...
Under the revised arrangement, all the holding company's major units - Havas Media Network, Havas Creative Network a ...
Even With CEO Kevin Plank back on board, sales fell another 10%. And better products are 18 mont ...
Pinterest has expanded its Creator Inclusion Fund -- now simply called the "Inclusion Fund" -- beyond creators fr ...
Amazon must face charges that it used "manipulative, coercive, or deceptive user-interface designs" to dupe customers into enrolli ...
April's ad spending rose 9.1% over the same month in 2023, according to just refreshed monthly data ...
Amazon Loses Round In Facial Recognition Battle With Teen Gamer
A judge has recommended that an online gamer be allowed to proceed with a lawsuit accusing Amazon ...
SKYY Asks 'Y,' Kicks Off Global Campaign
The work is launching first in the U.S., Canada and South Africa, backed by a marketing strategy th ...
Just How Popular Is Tubi? A New Campaign Explains
The new campaign is from Mischief @ No Fixed Address, whose previous work for Tubi for the 20 ...
Q1 Study Finds Average Household Tuned To 3 Or Less Streaming Apps
The top three streamers in share of time spent viewing are YouTube, Netflix and Hulu, with YouTube ...
Google Responds To Search Documents Leak, Cautions Industry On Context
As search professionals try to process and understand what the data revealed in Google Search ranking documents ma ...
Return Of Subway's Footlong Cookie Ranks Just Below Puppies In Survey
Subway promotes return of those cookies with happiness study in which 70% said eating a Footlong Cookie wou ...
Corporate Brands: Fidelity, Hobby Lobby Soar While Ford, Starbucks Stumble
The latest rankings from Harris Poll show how deeply inflation and politics are eroding corporate reputation. ...
At Bayer, Midol Launches Supplements, One A Day Fights Wellness Fads
Peace Out PMS relies on chasteberry extract, while ZZZ's Please contains melatonin and passionflower. ...
UK's 'Evening Standard' Switches From Daily To Weekly Print
Print consumption was harmed by the availability of wifi on the subway and more people working from h ...
Riboli Celebrates 'Summer Of Spritz' With Launch Of Spritz Del Conte
The RTD brand line will be available nationally in 8.5%ABV and 0.5% ABV varieties. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data & Programmatic Insider Summit
Planning and Buying Insider Summit
Digital OOH Insider Summit
TV + Video Insider Summit
OMMA Awards
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
If you were going to reimagine Maslow's "hierarchy of needs" for an emerging consumer segment, who would you look at and what would you find? Here's what Mindshare learned about the new "phygital" needs of G ...
Part two shows the ravages of time. Durst appears as a terrifyingly shrunken figure in a wheelchair. His bony skull looks cadaverous. ...
In the NatGeo docuseries "World Eats Bread," we meet bread bakers who share their baking backstories and provide proof of their passion for le bon pain. ...
