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We're proud to empower people and businesses.

Since 1942, we’ve been the voice for retailers and service providers in the consumer electronics industry. Our history has shaped who we are. Read about Retra.

Independent Electrical Retailers and Service Agents across the UK trust Retra to help drive their businesses forward and support professional development in the electrical retail and services industry. Read our testimonials.

We don’t sit back. We know the challenges you face and how they change. This is why we review our membership benefits regularly to help you stay current, allowing you to focus on what you do best: run your business. See full list of Retra member benefits.

Latest News

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AWE Expo 2024 showcases cutting-edge home technology

Distributer AWE held their annual Expo on 14-15 May to more than 200 industry professionals at the company's headquarters in Epsom, Surrey.

Added: 2024-05-30 Read More

Survey shows challenging Q1 for traders

Many independent retailers across the UK faced a difficult start to 2024 according to a new survey by Bira.

Added: 2024-05-30 Read More

Haier set to launch major marketing campaign for 2024

Appliance giant Haier launches its new multichannel marketing campaign in a bid to boost the brand’s awareness in the UK.

Added: 2024-05-28 Read More

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Spring 2024

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The best benefits in the business:
We have you covered.

Bira Legal

Bira Legal, in partnership with WorkNest, provides you with advice and support at no extra cost.

Global Payments

Global Payments and Bira deliver innovative payment processing solutions and preferential terms, specifically designed for Bira members.

Funding Circle

Bira and Funding Circle give members preferential access to quick and simple short-term lending.

Essential Documents

Ready-made documents for a range of business needs, from risk assessment templates to employment contracts and much more.

Training & Development

Sign up to our award-winning e-learning platform, free to Retra members, and take steps to ensure that your sales team is fully skilled and compliant.

Gallagher Electracare

Gallagher Electracare is a tailored business insurance policy designed to meet the specific needs of electrical retailers. It includes liability insurance and bespoke risk management services with the aim to provide all-round cover.