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latest insights.
Discover marketing articles that help you perform your best.
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Beyond impressions: strategies for maximizing ROI with effective retargeting.
Ever wonder which strategy 46% of search engine marketers believe is the most underused? If you guessed retargeting, you are correct. If you want to refine your advertising game and increase return on investment (ROI), continue reading to explore the untapped potential of retargeting.
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Strategic harmony: maximizing marketing impact with a messaging matrix.
Summarizing your brand’s communications to better organize and guide your messaging is only the beginning. Key elements quickly come into play as you navigate the delivery and agility of your communication strategy.
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The strategic advantage of industry direct buys.
In traditional advertising, ad slots are purchased through negotiating with the people who sold them. If a company wanted their ads to run during a local news channel, both parties come to an agreement on how much the ads would cost, when they would air, and for how long. Advertising professionals know this technique as direct media buying.