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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed 2nd ed. Edition

4.6 4.6 out of 5 stars 25 ratings
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The Business of iOS App Development: For iPhone, iPad and iPod touch
The Business of iOS App Development: For iPhone, iPad and iPod touch
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The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Previous page
  1. ISBN-10
    1430233001
  2. ISBN-13
    978-1430233008
  3. Edition
    2nd ed.
  4. Publisher
    Apress
  5. Publication date
    March 25, 2011
  6. Language
    English
  7. Dimensions
    7.52 x 1.08 x 9.25 inches
  8. Print length
    480 pages
  9. See all details
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Editorial Reviews

About the Author

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

Product details

  • Publisher ‏ : ‎ Apress; 2nd ed. edition (March 25, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 480 pages
  • ISBN-10 ‏ : ‎ 1430233001
  • ISBN-13 ‏ : ‎ 978-1430233008
  • Item Weight ‏ : ‎ 1.5 pounds
  • Dimensions ‏ : ‎ 7.52 x 1.08 x 9.25 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 25 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Dave Wooldridge

Dave Wooldridge

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Full content visible, double tap to read brief content.

As the founder of Electric Butterfly, Dave Wooldridge specializes in iOS app development, UI/UX, and managing design & engineering teams on multiple projects. When he's not building apps, he can be found writing. Dave is the author of "The Business of iPhone and iPad App Development" (Apress), a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. He has also served as an adjunct professor for New York University SCPS.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
25 global ratings

Top reviews from the United States

Anonymous
5.0 out of 5 stars Great Book!
Reviewed in the United States on March 20, 2013
Verified Purchase
Still reading it, but is a great/helpful guide. Also bought a guide for IOS App development, and am taking a formal course in App development at a university as well, starting with Object Oriented Programming. This book complements the other two nicely.
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David
4.0 out of 5 stars Lots of good info
Reviewed in the United States on May 2, 2013
Verified Purchase
This book includes both good general information and takes it down to the details as well. It is well written and easy to understand.
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Steve R.
5.0 out of 5 stars Informative, direct, perfect to understand the mobile app business and development.
Reviewed in the United States on March 10, 2013
Verified Purchase
I thoroughly enjoy this book. Great information!! You can tell the authors are experts in this field. This book really helped to understand the development and business of the iPhone app world. I definitely recommend this book.
One person found this helpful
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Andrew Simmons
5.0 out of 5 stars Good read, good information
Reviewed in the United States on July 15, 2013
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I really enjoyed reading this book, it gave me a lot of ideas for my own projects and applications. Information was concise, easy to read, a good addition to the library.
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DMelinkoff
5.0 out of 5 stars Fine review of essentials for the business of marketing apps
Reviewed in the United States on August 18, 2013
Verified Purchase
A summary of basic information on preparing apps for the Apple App Store, and details on avoiding common pitfalls. I highly recommend any would-be app developer read this book.
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Everitas
3.0 out of 5 stars A good intro to Iphone apps
Reviewed in the United States on February 11, 2013
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Well organized and knowledgeable. The problem is that this field is changing so quickly that any book is obsolete by the time it is published.
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Perspectech
4.0 out of 5 stars good reference book for ios/iphone development & programming. pub date 2011.
Reviewed in the United States on June 28, 2015
Verified Purchase
good reference book for ios/iphone development & programming. pub date 2011.
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Mark Mosch
5.0 out of 5 stars Very relevant
Reviewed in the United States on April 11, 2013
Verified Purchase
Gave some good practical advice that I could work right into my programs. They had the code right in the book too.
One person found this helpful
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Top reviews from other countries

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Phillippa
5.0 out of 5 stars Wohl durchdacht und informativ
Reviewed in Germany on May 5, 2014
Verified Purchase
Da das Buch von 2011 ist ist es zugegebenermaßen nicht mehr 100% aktuell (Neuauflage kommt bald).
Dennoch erfasst das Buch viele (zeitlose) Aspekte die ich bisher noch in keinem anderen IPhone Marketing Buch
gefunden habe. Vieles davon deckt sich mit meinen Eigenen Erfahrungen als iOS Entwickler.
Ganz sicher werde ich mir auch die Neuauflage besorgen.
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juancandela
4.0 out of 5 stars Perfecto para introducirse en el mundo de las Apps
Reviewed in Spain on January 27, 2013
Verified Purchase
Comienza desde un nivel bajo pero termina dándo una idea global muy sólida a base de repasar una por una todas las fases en la concepción de una app.
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Great Bargain Books
5.0 out of 5 stars Excellent guide to getting Apps ready for the Store
Reviewed in the United Kingdom on September 14, 2012
Verified Purchase
Somebody recommended this book to me, and it's been super.
If you're thinking about writing an iOS app and getting it to the App store, this book appears to cover everything you NEED to know (including code where needed) to navigate the rather complex process, but also loads of things you OUGHT to know, such as thinking about marketing, competition, web-sides, intellectual property etc.
3 people found this helpful
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Steve Brazier
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on January 3, 2016
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Great!
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