Spikes Asia, home of APAC creativity
Thanks to all who took part in Spikes Asia 2024.
Spikes Asia, the region's oldest and most prestigious award for creative advertising. The Awards serve as the definitive benchmark for not only creative excellence, but also for marketing strategy and effectiveness in Asia-Pacific.
See what happened at Spikes Asia 2024
"Spikes Asia Festival of Creativity 2024 was a WOW experience. I am still processing all that I have experienced. The diversity we saw at Spikes Asia was truly remarkable. We made a smart bet on this important tentpole moment happening in APAC."
Tawana Murphy Burnett
Head of Global Client and Agency APAC
Meta
Get the 2024 Spikes Asia Creativity Report
The Spikes Asia Creativity Report has been released and features the best Asian creativity, as selected by Spikes Juries, along with interviews with winners about the winning work, insights from Jurors, trends and themes that have emerged, and annual rankings for this year’s top performing Networks, Agencies and Companies from APAC.
See who spoke at Spikes Asia 2024
A stellar line-up of speakers took to the Spikes Asia stage for its 38th edition. The curated program featured thought leaders, challengers, and disruptors from across the spectrum of creativity.
Listen to WARC's podcast on themes from Spikes Asia 2024
Hear WARC’s Asia Editor Rica Facundo discuss three themes from Spikes Asia, featuring conversations from Ada Lazaro, regional marketing director of McDonald's, Yousuke Ozawa, creative director at UltraSuperNew, and Stephanie Winkler, head of CrowdDNA APAC.
"Our leaders had great feedback about the CMO Growth Council session for 2024. The event was extremely well organised and the content is far more interesting compared to 2023. We are very pleased with the outcome and the quality of the attendees in the room. The set up of the room was superb."
Anna Lake
Regional Marketing and Communications Director
Dentsu APAC
Latest news
2024 Creativity Report published
The Report shines a light on the best creative work, as selected by Spikes Juries, and includes the expanded rankings for this year’s top performing networks, agencies and companies from the region.
Spikes Asia announces 2024 Winners
This year's winners have been announced, including the Special Awards and Young Spikes Competition winners
Spikes Asia announces its 2024 Shortlists
From an initial 3189 entries from 24 markets, 677 pieces of work have been shortlisted.
In conversation with Ada Lazaro
McDonald’s Regional marketing director on localising campaigns in Asia and tapping into culture.
Spikes Asia announces 2024 Advertiser of the Year
P&G Asia is honoured, marking its second win as the Advertiser of the Year at Spikes Asia.
In conversation with Matt Che
Matt Che, Budweiser, APAC's Chief Marketing Officer, shares views and advice for effective marketing and creative strategies.
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