kbbreview - Kitchen Retailers Survey 2011

State of the Kitchen Retail Market 2011

On behalf of kbbreview, thanks for your time in completing this survey of kitchen retailers. The survey should take no more than 3 minutes. We would ask that only UK kitchen retailers participate - thankyou.

The combined results of this survey will be presented at kbbreview's kitchen industry conference scheduled for 5th October 2011, providing crucial information for kitchen suppliers to provide better quality products & service for the benefit of the entire Kitchen industry. A link to information on the conference can be found on the 'thank you page' after submitting this survey.

Please be assured that all the individual responses you provide will be treated in the strictest of confidence, we will never pass your details on to any third party and your anonymity is assured.

If you have any queries, please contact us on 08456 524324 or email sales@marketresearchreports.co.uk

Questions marked with a * are required.

1.
*
Please indicate your main area of operation:-
Single Site Kitchen Retailer
Multiple Branch Kitchen Retailer
Kitchen Installer
Kitchen Manufacturer and Retailer
Manufacturer Only
Single Site Kitchen & Bathroom Retailer
Multiple Branch Kitchen & Bathroom Retailer
Other:
2.
How long have you personally been in the Kitchen Retail business?
Less Than 1 Year
Between 1-5 years
Between 6-10 years
Between 11-20 years
Longer than 21 years
3.
In broad terms, how do you rate the service you get from your suppliers?
Excellent
Very good
Good
Not so good
Poor
Terrible
Other:
4.
How do you think the level of customer service you receive from your suppliers has changed in the last 2 years?
Much Better
Bit Better
Same as Always
Bit Worse
Much Worse
Other:
5.
How much do you agree with this statement? "Suppliers should have a clear policy on internet sales, whether it favours showrooms or not."
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
6.
How much do you agree with this statement? "The provision of credit by my suppliers is still a major obstacle to the success of my business."
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
7.
How much do you agree with this statement? "I would like to see RRPs in brochures produced by my suppliers"
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
8.
How much do you agree with this statement? “My suppliers listen to my opinions and concerns and take them on board."
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
9.
How important is geographical exclusivity when considering a new supplier?
Very important
Important
It's good to have but not essential
Makes no difference
10.
How much do you agree with this statement? "It is unreasonable to expect retailers to pay for displays."
Strongly disagree
Disagree
Neither agree or disagree
Agree
Strongly agree
11.
How much do you agree with this statement? "Suppliers are very good at pushing consumers towards retail showrooms through their marketing."
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
12.
Finally, what would make you switch from your existing supplier to a new one?
13.
We would like to invite you to participate in an anonymous yearly trade panel to monitor industry trends. The short, online survey will be similar to the one above and all respondents will receive a free summary of the results. Would you be willing to participate?
Yes
No
If you are happy to participate in a yearly online survey, please provide your contact details below. Please be assured that your details will only be used for conducting the survey and will never be passed on to any third party.
14.
To participate in the yearly online survey, please provide your name, email address and telephone number below. Thank you for your support.
    

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