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The Alternative Concept Replacement For the Land Rover Defender
A week ago Land Rover announced their concept for the future replacement of the Defender. Some critics said it looked good; but was it really an evolution in this core light utility vehicle (LUV), or an attempt to blend the Defender into the current styling range of Land Rover's products?
I believe that this was revolution not evolution and decided to offer up my own suggestions for a more rugged LUV truck, the Lamb Drover, and if there's enough interest then...
Michael Bond
9th, September, 2011
Core Concept
Download a full Lamb Drover alternative to the Land Rover Defender briefing here (2 meg. doc. may take a few minutes to download).
View the entertaining video about the Lamb Drover on YouTube.
Stay in touch with developments at the Twitter account: mbprosperity.
Prices - "FREE"
As with all FREE-Wheels proposals the Lamb Drover alternative to the Land Rover Defender concept will be "FREE" to those who sponsor or subscribe to the Commonwealth Prosperity Plan as corporate, government NGO and high net worth clients.
Funds are held in escrow for the fulfilment of the design, development and delivery of the new car.
Single orders or bulk corporate/government/NGO orders, the same principle applies - 100%, full cash refund of your sponsorship.
This is NOT an investment, nor solicitation to investment. Your participation becomes one element in a wide-ranging programme of economic development to lift the world out of recession and create long-term sustainable prosperity. Earnings from the Prosperity Plan repays all sponsorship or subscriptions.
In most cases your support ought to be tax deductible and refunds will be free of tax.
Non-sponsorship prices will be determined after completing development of Lamb Drover.
Lamb Drover - Technical Description
Philosophy: Evolution, not Revolution
The heart of the Lamb Drover is a simple idea - to advance the design principles of the Defender without alienating previous users.
The Defender is not a sport utility vehicle (SUV), it's a light utility vehicle (LUV) and has always presented a distinctive, working, design style, like a small truck for all those tough little jobs around the fields, the workplace, the battlefield.
Lamb Drover keeps that style and makes it better.
It's not the prettiest wagon around, but is intended to do the job in a simple, robust fashion updated with the latest in design and engineering to correct the inherited flaws of the original Defender.
That design philosophy means it must be easier to maintain with a minimal workshop, whether that's on a farm, a work site, a battlefield.
This isn't the kind of luxury SUV intended for suburban school trips and needing a laboratory workshop to fix even the smallest problems. This has to be the kind of vehicle that can be maintined with a hammer and a spanner.
Design Benefits
Benefits from the new styling will include:-
- Improves security through added HD cameras front and rear.
- A full range of lighting options as standard, front, corner and rear lighting, work lighting, added fog/flood lighting, etc.
- Improved side access through new door structures that remove the B pillar, giving easier, cleaner access for storage, utility, etc.
- Standardisation of key components. This isn't a "designer's" car, but a simpler structure, making repeated use of a few standard components around the body.
- New engine and related components, eventually leading to a robust hybrid technology.
Rumbler 505 Sport Tank Core Technology
Key technologies for the Lamb Drover will be developed through the Rumbler 505 Sport Tank project.
The Rumbler Sport Tank is a new design concept for a luxury high performance crossover for the premium performance market. Within this project new engine and hybrid power train, new suspension and control technologies will be developed to be transfrered to Lamb Drover in due course.
Learn about the Rumbler Sport Tank here: Rumbler.co.uk
Open Letter to Land Rover
Lamb Drover is not intended to compete with the Defender, but open a discussion on design and functionality.
From the announcement of the first concept design you, Land Rover, are seeking responses to future designs for the Defender replacement; but why replace something that has served well over the decades, when, as I've tried to show, there are alternatives in refining an existing style further?
As I've tried to make clear here, the Defender isn't a typical throw-away fashion car for the latest on-trend styles. Defender is a light utility vehicle (LUV) for hard work over many years, and designing anything else would be a disservice to its history and the clientbase around the world.
Certainly a future Defender has to evolve, offering new features and functions in light of new technology and demand. I can see a time in the next decade when that will lead to advanced hybrid and electric drive systems for the car, carbon fibre or other chassis and cage forms, and still retain the core function - a robust, adaptable, easy-to-maintain, and absolutely reliable machine for hard work in difficult and demanding locations.
When you think about the product range at Jaguar Land Rover, do you consider the Defender to be an extension of the current Land Rover Range, or should you be thinking about creating distinct range for this unique utility truck alongside the others? The first new concept DC100 suggests you're thinking only of extending the current Land Rover range with a similarly-styled product. This is where I differ in opinion.
Michael
19th, September,2011
Free-Wheels is part of the prosperity plan, a programme to stimulate the UK's manufacturing economy, so if these ideas are of interest then let's discuss what else can be done and more of the thinking behind my ideas.
Michael Bond, c/o Sterling-Bond, PO Box 174, STOCKPORT, SK5 6LB
Learn About Free-Wheels
50,000 Free Lamb Drovers for government, NGO and corporate bulk orders.
That's the minimum it'd take to put it into production and that's the offer.
Free-Wheels is a part of the Commonwealth Prosperity Plan, a programme of action to lift the economy out of recession and stimulate, job creation, economic activity, new technology and design innovation and much more.
At the heart of Free-Wheels is the offer of a free car to each sponsor.
You are not buying a car, they are placed here as demonstrations what you help create and your reward.
You are not making an investment. This is your sponsorship of the Prosperity Plan and its programme of action.
If you, your organisation of government have the resources to commit the sponsorship in advance then you will receive a new car as a sample of the many benefits from the Prosperity Plan.
All funds will be held and managed safely through Sterling-Bond Escrow Service to ensure safety of your funding at all times and a safe return of your money on conclusion of the sponsorship period.
Benefits of Free-Wheels
- In most cases your sponsorship is tax-deductible.
- All your money remains safe at all times.
- You receive a 50% upto 100% refund on your sponsorship after the sponsoring period.
- Arrangements may be made to repay your sponsorship in a tax-free manner.
- You will be actively participating in a programme of development to stimulate the world economy and lift us all out of recession.
- You will receive further opportunities as sponsor or subscriber in the future.
Free-Wheels Sponsorship
Precise legal definitions will be discussed with appropriate supporters in due course.