Tuesday 21 June 2011

Fashion Vs Function

Style Vs Function is definitely an issue I face with my clients on a weekly basis. Women commonly dress to either feel physically comfortable OR for the wow-factor, with few outfits achieving both. It can often end up that their more uncomfortable wow factor outfits, rarely see the light of day, but the fact that they keep wasting money on unworn ‘wow’ garments tells me that their day to day wardrobes aren’t fulfilling them and that a bit of ‘wow’ needs to be injected in to the comfort of their practical wardrobe.

Where comfort rules, it’s obviously physically great for the body, but somehow the ego and its’ confidence levels don’t seem quite as at home. The garments that women class as comfortable are usually things like boyfriend jeans, leggings, tracksuits, combats, loose jumpers and t-shirts and flat boots and shoes. It is quite rare that I come across women who describe heels and dresses as ‘practical’ or ‘comfortable’ although it certainly isn’t unheard of.

In my experience when women wear such garments they refer to the clothes as ‘quick’, ‘easy’, ‘practical’ and ‘comfortable’ and to themselves in the clothes as ‘unfeminine’, ‘scruffy’ and even ‘unattractive’, which is obviously a concern when the majority of the wardrobe reflects this. Even for the office, the idea of comfort and casualisation has become the ‘norm’ in the wardrobes I see, with many women choosing ill-fitting black trousers, v-neck jumpers, ballet pumps or low heeled boots as their work-wardrobe staple, because they find it a cheap, easy and comfortable solution for work. However I am seeing the negative effects that casualisation and practical-led wardrobes are having on today’s women and can recognise that this can be the start of a journey to low self-esteem.

I once worked with a post-operative transsexual in her 50s whose comments in the changing room one day gave me a real ‘lightbulb’ moment and insight in to all of my other female clients and explains the effect of clothing in relation to self-esteem. My post-op transsexual client said ‘You know, I have spent my whole life wishing to look and feel like a woman – really feminine. I’ve always had the mind of a woman, and now I have the female form to match, but I feel that I still dress like a man wearing jeans, trousers, jumpers and flat shoes or boots. I don’t feel feminine at all, even though for the first time, I am a real woman. As I don’t feel feminine, I constantly compare myself to and envy other more ‘feminine’ women and feel worse about my appearance.’

‘Feminine’ is defined as having the qualities or appearance associated with a woman. The connotations of this word, can change according to the society we live in and its’ traditions, culture and trends, but where and how we have been raised, and what we define as feminine, will undoubtably shape the way we see ourselves in relation to what a woman ‘should’ look like.

However to add complications, in Western Society over the last few decades thanks to the women’s movement in the late 19th century, androgyny became a more common trend in fashion, as women were entering the workplace and various other cultural shifts meant that gradually, the resistance against trousers for women diminished. Thanks to renowned designers such as Yves Saint Laurent who designed the famous tuxedo suit for women in 1966, it’s become increasingly more commonplace and indeed fashionable, for women to wear trousers.

In addition to androgyny on the runways, the general cultural trend of casualisation in our society such as ‘Casual Fridays’ and dress codes at work, not to mention how jeans became a wardrobe staple throughout the 80s and 90s, which now mean they are acceptable attire in bars, restaurants and clubs, have often come to mean that women now sometimes feel ‘overdressed’ in a skirt or dress. However the problem lies in that women often say they feel more ‘feminine’, ‘attractive’, ‘thinner’ and ‘stylish’ when wearing a skirt or dress, however they very rarely do.
Obviously we all need practical and comfortable clothes; and trousers became the ‘norm’ because we needed and deserved the choice! So I’m not saying that walking the dog, nipping to the supermarket or going to the gym needs to be a fashion parade, but in my experience too much of the ‘Practical Factor’ can lead to a woman feeling unattractive and unnoticed, eventually lowering confidence levels. And in the case of my clients this certainly has seemed to be the case, as when asked to finish the sentence ‘I would like to look more...’; over 90% of clients responded with the words ‘feminine’, ‘stylish’, ‘thinner’ or ‘smarter’.

On the other end of the style scale, I find that women these days can be great at dressing to work the latest trends and look more glamorous, but can end up feeling uncomfortable or even in pain by the end of the day, because their outfits aren’t as practical or as functional as they like. These are the women who sometimes live by the motto ‘Beauty is Pain’ which later in life manifests as a variety of health problems such as back pain (due to oversized handbags), fungal infections (due to tight, un-breathable underwear), and migraines and headaches (due to over-tight waistbands and belts).

The short-term health effects of impractical fashion can even be quite shocking, as it is estimated that 60% of GPs have treated foot and ankle injuries as a result of wearing heels, including fractures and broken bones! Ouch! My eyes personally became opened to the dangers of wearing high heels too frequently when I worked for a company who supplied the orthopaedic and podiatric industries. There I learned that the long-term wearing of heels could induce unsightly and painful bunions, shortening of the Achilles tendon (making it painful to wear flats), Metatarsalgia (pain in the ball of the foot), arched toes and even ankle, knee and back strain that can lead to other symptoms such as migraines. Obviously I am not saying women who choose style over function go to such extremes as these, and am using worst case scenarios here to make a point; but function and practicality should be an important part of your style day to day. Of course you can wear the sky scraper heels on a night out and we all need a big handbag here and there but it’s important not to allow fashion to rule over our health.

So these are obviously extreme ends of the style spectrum with style and fashion at one end, and practicality and functionality at the other. Most women I find are somewhere in-between and fit in to both the Style Camp or Functionality Camp, depending on what day of the week it is. For example some women admit they make less of an effort to dress stylishly at work, whilst have no problem glamming up at the weekend. Other women say they find dressing smartly for work easy compared to find a ‘smart-casual’ outfit option for the weekend.

My answer to all of these challenges is that we need to start combining both style and function, and it is so much easier than a lot of women think. You still get comfort, practicality and function but you feel feminine and look really stylish. It really doesn’t need to be a choice and hopefully by the end of this article, you will realise this too.

Monday 20 June 2011

The Best Jeans on the UK Highstreet

JEANS!!! I get asked all the time about jeans. The best ones I have found are Levi's Curve ID, best for sizes 8 - 14 who have womanly curves. Rocha John Rocha at Debenhams, Bootlegs and Straight Legs are brilliant for anyone from sizes 12 - 22 and have TALL and PETITE options too. They have a great stretch that work for women's curves. Try J by JAsper Conran jeans whilst you are in Debenhams too as they're pretty good too.
For girls who are anywhere from 6 - 14 who have pretty good legs, but maybe a bit of a tummy (or not) try Dorothy Perkins - great price point and although they don't wash amazingly over time, they are certainly a good buy. I have a black pair myself!
For anyone who dreads jeans because of their hips and tummy you must MUST try a pair of Not Your Daughter's Tummy Tuck Jeans. You will be amazed!!!! They also are available in tall and petite lengths and go up to about a size 22 off the top of my head. They are super fabulous and I have had so much success with these. They aren't cheap but worth every penny if you usually don't feel confident in jeans. My clients don't want to take them off......ever!!!
Best STRAPLESS BRA. This is now the ONLY strapless bra in my style vocabularly. The Wonderbra Ultimate Strapless Bra. Not only does it look good, but it gives a great shape, and acts kind of like a bustier rather than a strapless. I have had big boobed clients jumping up and down in the changing rooms, and this doesn't budge. Hooray!

Our Best Picks in the shops NOW!

Ok, so as the sales are on I thought I'd point you in the direction of some fabulous bargains to be had. By bargains I do NOT mean because something is cheap, you buy it! ha ha I see enough of waste in women's wardrobes each week to know that cheap does not always mean cheerful.
However, if you want some good key pieces and are ready to buy now, then these are My Style Companion's top style picks in the shops now. Some may not be in the sale, but worth the investment in terms of price per wear.
Also just to make it clear, any advice you see from My Style Companion is completely formed from our experiences with clients. WE DO NOT GET PAID COMMISSIONS IN ANY WAY, SHAPE OR FORM for the advice we give to our clients or readers.
Damsel in a Dress - Knot Tops - available in an array of colours and absolutely fabulous for those who feel conscious about their tummies. They look great with jeans or trousers and can be dressed up or down depending on what accessories / layers you mix them with. Currently in the sale in John Lewis! Fabulous!
Wallis Wide Leg Soft Trousers - A great alternative to the usual 'linens' and much more versatile and practical! Use them for day to day with flats or dress up in the evening with wedges or platforms. Ensure when wearing any wide leg trouser, you go for a more fitted top that sits above the hip bone though otherwise you will look bigger all over. I like the navy as it's really versatile and won't date.
Ted Baker's Parka - this was only available in blue at the beginning of the season but they've now released it in a gorgeous soft neutral colour and a khaki. This is absolutely perfect for school runs (especially with the 'summer' we are having). It doesn't look much on the hanger but please try it on - you'll be very pleasantly surprised.
Phase Eight's Cardigans - a fabulous pick each season. Look out for subtle differences in the styles and fabrics as some may suit you better than others. We love the Linen Cardigans for taller women; the Aruna for more busty ladies or for a more casual feel. Definitely worth taking a few in to the changing room and seeing which suit you. You can layer them really easily over all sorts of tops and blouses (that currently may feel like they are exposing too much tummy) which means that you can pull out all those unworn tops and start wearing them again!! Talk about a great investment. Go for a colour that works with the majority of your wardrobe for the best ppw.

Tuesday 7 June 2011

The Best UK Plus Size Collections

So lately, I've worked with a lot of women who are size 18+ and each lady has been surprised at how many more collections were available to her than she originally thought.

There are now so many options on the highstreet that cater for sizes above 18 so there is no excuse. Some of the best collections I have found include: -

Dorothy Perkins - up to size 22
New Look - up to size 28
Betty Jackson Black (Debenhams) - up to size 20 / 22
Rocha John Rocha (Debenhams) - up to size 22
J by Jasper Conran (Debenhams)- up to size 20
Anna Scholz - up to size 28
Ann Harvey - up to size 32
Windsmoor - up to size 24
Evans - up to size 32
Gerry Weber - up to size 22
Kaliko - up to size 20
Planet - up to size 20
Betty Barclay - up to size 22
Next - up to size 28

Over a third of UK are a size 16 or over, so please don't feel alone or frustrated when shopping for new clothes - there are so many gorgeous options waiting for you out there!! Good Luck! N x

Tuesday 21 September 2010

Trends for Autumn Winter 2010













People are starting to ask me what they should be on the look out for a/w 10 in terms of the trends and key pieces that they should be grabbing, so here's my take on the season ahead.

CAPES
Capes are one of this season's biggest key pieces, camel capes in particular will be everywhere!
I've recently seen a gorgeous one in Zara Woman and in Asos's previous campaign modelled by the gorgeous Olivia Palmero. Stunning.

CAMEL
As previously mentioned above, camel is one of this season's hottest colours and is something that if you invest in now, you'll be able to utilise in your wardrobe for years to come as it's such a classic and beautiful feminine colour.

If you're worried about camel making you look pasty around the face as we start getting in to colder weather then go for a pair of camel trousers rather than a top or jacket. However if you fall in love with a camel jacket or coat but still worry that it's not flattering your skin tone, accessorise with a scarf or statement necklace to bring the colour back to your cheeks!

MINIMALISM
A huge trend on the a/w 10 catwalks was classic, simple, elegant lines and investment pieces that will remain your wardrobe heroes for years to come. Paris shows like Celine, Chloe and Stella McCartney showed feminine classic shapes in delicate hues that demonstrated how women are still being careful with their money whilst coming out of this recessions and looking to invest in the right pieces that will keep them looking stylish and modern for years to come.

THE GREAT OUTDOORS
Hiking style boots, tweeds, riding boots, jodpurs, padded jackets will be seen everywhere this season. Practical yet stylish this is a great trend for school mums who need to get up and out in the morning; whilst staying warm and looking stylish at the school gates. Choose one or two key garments such as the boots and jodpurs and then soften with something more feminine up top to avoid looking like you've just come from a horse riding lesson.

LEOPARD
One of my fave trends but needs to be handled with care at the risk of looking very Bet Lynch from Corination St!! Go for a skinny leopard belt or hairband and just team with all black or camel if you are at all concerned of looking too 'animal print'. Hobbs have a fantastic little leopard print belt that will update your wardrobe instantly.

If you want help from a Personal Stylist or Personal Shopper updating your wardrobe this season then get in touch with My Style Companion on 01625 508264 or visit http://www.mystylecompanion.com/

My Style Companion offer personal shopping and personal styling services in the North West region of the UK including areas such as Macclesfield, Mobberley, Alderley Edge, Wilmslow, Prestbury, Poynton, Knutsford, Chelford, Wirral, Liverpool, Merseyside, Manchester.

Wednesday 15 September 2010

How to Dress for First Dates

Yesterday I was a guest on BBC Radio Manchester's Heather Stott's show. What a fabulous woman and totally game for a laugh - I really enjoyed my time there so thanks to Heather and her lovely team.

I appeared on the show to provide a bit of style advice for people out there who are dating second time around.

You can listen my style advice on the Heather Stott show http://www.bbc.co.uk/i/p009vx67/
or alternatively read my style advice article about what to wear for first dates on my website by following this link
http://www.mystylecompanion.com/ArtAd_TopStyleTipsFirstDates.html

Thursday 9 September 2010

A big thanks to the lovely people at Stockport Homes who have literally made me feel right at home this week whilst I have been providing 15 minute styling appointments for their staff as part of their Health & Well Being Week.

I hope I have managed to provide some style inspiration and positive style advice to the women I have been speaking to there!!

Yet again I am being asked the same questions proving that all of us women all worry about the same things regardless of our age, shape or size. This in many ways is so assuring as there is a certain comfort in knowing that as women, we all totally understand what each other are going through! However it also puts me on even more of a mission to raise awareness about ways in which you can get more control over how you feel about your image by having a chat with a personal stylist or even treating yourself to a wardrobe consultation.

I do believe all women deserve to have total confidence in their style and no matter what shape, size or age - you can! I promise. It's all about understanding your strengths and really putting them to good use; whilst recognising your weaknesses and finding ways to overcome them. It really is that simple - you just need to learn how to use clothes to do this, and that's where My Style Companion comes in.

Take a look on my website www.mystylecompanion.com and read the client testimonials from real women all over the North West region of the UK who have had wardrobe consultations, style consultations or personal shopping sessions with me. I don't just pick out a load of clothes that I think will work and cross my fingers; which is what most women who have gottne stuck in a style rut end up doing most of the time. And it's not like taking a girlfriend shopping with you either; as this always ends up with you buying something that is totally way out of your comfort zone and reflects more of your friend's style than yours - this always ends up sat in the wardrobe with the tag on.

I EMPOWER you to take control back over your wardrobe and your style. To make clothes work for YOU. I don't want you to have to wander around the shops trying to find out how you can fit in with the fashion showcased in the shops - we'll make it work for YOUR figure; YOUR personality; what YOU feel comfortable in; whilst also making you look like a million. It can be done; you just need to put your trust in your Stylist and wait for the compliments to start rolling in.

Nic x