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BRAIDING BUSINESS

Jewelry Made From Hair Is Poised for a Comeback

By Kara McGrath

June 3, 2024

A NEW AGE

Brooke Shields Is Changing the Script on Middle Age

By Jenny Bailly

A HOLE NEW WORLD

“Holecare” Is Here. Do We Need It to Be?

By Brennan Kilbane

The 2024 Readers' Choice Awards Winners

We asked, you answered, we awarded. Find out if your favorite hair, skin, and makeup products made the cut.

Readers' Choice Awards 2024

Skin

By Marci Robin

Readers' Choice Awards 2024

Makeup

By Marci Robin

Readers' Choice Awards 2024

Hair

By Marci Robin

Readers' Choice Awards 2024

Body

By Marci Robin

Readers' Choice Awards 2024

Clean

By Marci Robin

Readers' Choice Awards 2024

Breakthroughs

By Marci Robin

In the News

Caught Short

By Marci Robin

NAILED IT

By Kara Nesvig

Stick the Landing

By Marci Robin

Shop the Allure Best of Beauty Awards

View all 391 winning products

L'Oreal
L'Oréal Paris Elvive Hyaluron Plump Hydrating Shampoo & Conditioner
$5
Amazon
Biolage
Biolage Strength Recovery Shampoo & Conditioning Cream
$48
Amazon
Monday
Monday Haircare Clarify Shampoo
$8
Amazon
Pureology
Pureology Strength Cure Sulfate Free Shampoo & Conditioner
$74
Amazon
Paw
Paw Silky Smooth Pet Conditioner
$24
Paw
Redken
Redken All Soft Moisture Restore Leave-In Treatment
$29
Amazon
Kitsch
Kitsch Purple Toning Solid Conditioner
$14
Amazon
Kérastase
Kérastase Nutritive Masquintense
$64
Sephora

The Latest

REVIEW

I’m Hopping on the Burgundy Mascara Trend With This New Version From Benefit

By Kara McGrath

SOFT SKIN ALERT

12 Best Body Oils for Smooth, Glowy Skin All Year Round

By Angela Trakoshis and Jennifer Hussein

CALMING CONCOCTIONS

15 Best Skin-Care Products for Rosacea to Soothe Flare-Ups

By Jennifer Hussein and Sarah Madaus

TECH SUPPORT

The Beauty Industry Has Reached Peak AI-Washing

By Alexis Benveniste

Mademoiselle Chanel

The Best Chanel Beauty Products Allure Editors Have Ever Tried

By Jennifer Hussein

GET BACK AT ACNE

The Best Body Acne Treatments to Fight Breakouts Below the Neck

By Angela Trakoshis and Deanna Pai

The Melanin Edit

P(R)ETTY POLITICS

Representative Jasmine Crockett: “I'm Nobody's Punk”

By Jessica Cruel

Shelf Life

Taraji P. Henson Has a Fully Functional Nail Salon in Her House

By Annie Blay

COVER STORY

Willow’s Bold Moves and Big Feelings

By Jessica Cruel

Photography by Zhong Lin

BOO WHO?

Black Women Are Fed Up With Instagram Hairstylists

By Annie Blay

Just Asking

How Issa Rae Has Kept Her Edges in Tact All These Years

By Annie Blay

COVER STORY

How Saweetie It Is

By Lakin Imani Starling

Photography by Dan Beleiu

Products We Love

REVIEW

I’m Hopping on the Burgundy Mascara Trend With This New Version From Benefit

By Kara McGrath

SOFT SKIN ALERT

12 Best Body Oils for Smooth, Glowy Skin All Year Round

By Angela Trakoshis and Jennifer Hussein

CALMING CONCOCTIONS

15 Best Skin-Care Products for Rosacea to Soothe Flare-Ups

By Jennifer Hussein and Sarah Madaus

Mademoiselle Chanel

The Best Chanel Beauty Products Allure Editors Have Ever Tried

By Jennifer Hussein

GET BACK AT ACNE

The Best Body Acne Treatments to Fight Breakouts Below the Neck

By Angela Trakoshis and Deanna Pai

STOP AND SMELL THE BLOOMS

The Best Floral Perfumes Last a Lot Longer Than a Bouquet

By Lori Keong

Watch This

Celebrities on beauty.

Becky G Breaks Down Her Best Music Video Looks

Kim Kardashian Answers Beauty Questions from the Internet

Long Reads

TECH SUPPORT

The Beauty Industry Has Reached Peak AI-Washing

By Alexis Benveniste

BORN AGAIN

Kim Petras Has the Range

By Nicola Dall'Asen

REAL TALK

Sofia Vergara Is Pro-Sunscreen and Pro-Plastic Surgery

By Dianna Mazzone Singh

An Ounce of Prevention

Does Preventative Botox Work?

By Jolene Edgar

ALTARED STATE

You Can, in Fact, Get Married Without Doing Any Beauty Prep

By Ivana Rihter

THE SCENARIO

Nicola Coughlin Wears More Than $55,000 Worth of Wigs in Bridgerton Season 3

By Kirbie Johnson

Latest Trends & Celebrity News

Looks you need to see.

PUT IT IN PARK
Like Me, Hailey Bieber Sometimes Puts Her Makeup On in the Car
BOW GIRL SUMMER
Megan Thee Stallion’s Version of Coquette Beauty Might Be the Best Version
Hair
Jennifer Aniston Gave Her Bob Haircut Another Chic Update
A BOW-MENT LIKE THIS
The Cardi B-fication of the Coquette Look Equals a Dozen Multicolored Hair Bows
TIME WARP
Absolutely No One Is Shocked That Willow Smith Perfected the 1970s Afro
Getting Warmer
I Can't Believe Jennifer Lopez's "Naked" Nails Aren't Real
SOCK IT TO ME
Selena Gomez's Latest Updo Isn't a Sock Bun Per Se…