MRS Mobile has launched its Tap & Go interactive poster system in the UK. Featuring an integrated Tablet device and NFC capabilities, the technology enables companies to interact with customers through visual and mobile engagement.

The technology, which has already been deployed in locations in America and Asia, can be incorporated into existing POS systems, with added capabilities that include scannable mobile coupon distribution, stock check, and a mobile wallet. MRS also sell a suite of mobile marketing products which integrate with the board.

“In today’s fast moving world consumers don’t want to be hounded with useless information and coupons they just won’t use. By embracing this technology, businesses have the added ability of being able to communicate with their customers through a targeted approach, making their experience personalised,” says MRS product manager Adam Blackford-Mills. “The NFC Tap & Go board has the ability to dramatically increase targeted coupon distribution and redemption, thus increasing profit and product awareness whilst lowering costs.”