Pragmatech Semantic Search, Upgraded
May 4, 2011
More semantic activity. SearchBlog’s write-up “Semantic Search Engine Gets Ad, News Application Layers” reports on new facets of semantic search at Pragmatech. The two-year-old company is a subsidiary of the United Development Company based in Doha, Qatar.
Ctrl news is the free news-filtering service which distills articles according to user preferences using context instead of keywords. The new feature is also able to generate a summary based on semantic analysis.
Also new is an advertising test site, which will identify the most profitable sites on which to place clients’ pitches. The article explains:
[R&D team leader Walid] Saba says the advertiser will give the company an ad, along with a variety of URLs. The technology will identify the best publisher sites to run specific ads based on the content. The technology will match the Web site with the ad content based on the contextual relevance of the advertisement, even if the ad and Web page are in two different languages.
With talent from across the globe, the team has confidence in their technology despite the crowded semantic field. We’ll see how they do as time progresses. As important is what seems to be a quickening innovation cycle outside of the US of A.
Cynthia Murrell, May 4, 2011
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