Linkedin-in x
Search
Close this search box.
LOG IN
Previous
Next

TVBU
Sales University

AE Sales Certification

TVB Insights

Weekly research & analysis

Research Studies

2024 Mother's Day Analysis, Sports Survey, Purchase Funnel, Media Comparisons, Voter Funnel & more

Business Development Consulting Services

TVB can help you drive revenue

Political Resources

Insights, research and tools for planning smart political campaigns

Industry News

Feature Commentary: Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage

Local reporters, anchors and news helicopters played an invaluable role in telling the story of Tuesday morning’s shocking disaster in Baltimore, proving once more their value as a signal amid the noise.

Allen Media Group’s Local Now Launching on LG Smart TVs 
“We are very proud of this partnership with LG, which has launched all of our Local Now FAST channels to millions of viewers,” said Byron Allen, founder, chairman and CEO of Allen Media Group. “Local Now is the largest local news streamer in the country and our vast footprint of channels powered by proprietary technology and journalism delivers unmatched quality local news and entertainment in every market throughout America.” 
U.S. Ad Market Expands For 11th Month in March 
The U.S. ad market expanded for its 11th consecutive month in March -- rising 4.3% over March 2023 -- according to the latest monthly installment of Guideline's U.S. Ad Market Tracker.
Political Ad Spending Once Again Ahead Of 2020’s Pace
After several weeks of quiet, the level of political advertising has begun to pick up. And that has put 2024 back ahead of 2020 spending levels, according to AdImpact. Its ad tracking shows $2.28 billion has been spent in the current political cycle, exceeding the $2.15 billion spent at this point four years ago when the primary season drove much of the early spending.
American’s Love Small Businesses
According to a recent Pew Research Center survey, a resounding 86% of U.S. adults believe that small businesses positively influence the country’s trajectory, surpassing even revered institutions like the military and churches.
Read more Industry News
tvb-next-women

DEI Resources

Recruit diverse candidates, improve retention & belonging

NEXT Leadership

Next gen media leaders programs

TIP Transaction Standard

Automated trading for broadcast media

Selling Digital

Optimize digital products & services

Events Calendar

Today

ANA/SeeHer Gender Equality Conference

Prepare your brand for future success where gender equality isn’t a nice to have, it’s a cultural requirement. Plus, we’ll amplify the work of SeeHer media members timed for the […]

Streaming Revenue Strategies for Local TV

Presented by TVNewsCheck How are station group revenue and digital revenue leaders creating opportunities for advertisers on streaming channels? What are digital agency leaders looking for on these services? Speakers […]

NEXT Women: So, You Want To Be In National Sales?

Speakers:  Denise Galiber, National Advertising Sales Manager, Hearst Television Debbie Presser, Vice President National Sales, Nexstar Media Group Moderator: Abby Auerbach, CCO, TVB and Executive Director, NEXT Women Are you curious about what it […]

2024 ANA MarTech for Marketers Conference

Marketing technology powers the systems that enable great marketing, and our business is transforming. With more than $500 billion in annual spending, a shortage of experienced talent, and an untenable evolving […]

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2024 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN