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Oppo’s global sponsorship deal with the Uefa Champions League may be under threat as European football’s governing body has invited bids from mobile handset makers for its next club competition commercial cycle.
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Formula 1
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
The 2024 Indian Premier League season kicks off with all teams bolstering their sponsorship portfolios in the run-up to cricket’s most lucrative tournament.