ARD509 Business Venturing
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Module Specification for ARD509 Business Venturing
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ARD509 Business Venturing
- 1. MODULE SPECIFICATION FORM Module Title: Business Venturing Level: 5 Credit Value: 20 Module Semester(s) in which to be With effect from: code: offered: ARD509 2 February 2010 Existing/ Title of module being New: replaced (if any): Existing Originating Subject: Art, Science and Module Leader: Marisse Mari Technology Institute Module duration (contact hours/directed Status: core/option/elective (identify private study: programme where appropriate): 200 (60/80/60) Elective Percentage taught by Subjects other than originating Subject (please name other Subjects): Taught with support from the Centre for Entrepreneurial Learning Programme(s) in which to be Pre-requisites per programme Co-requisites per offered: (between levels): programme (within a level): All undergraduate N/A N/A programmes Module to be aligned with BA (Hons) Design for QA and assessment purposes only
- 2. Rationale: This module at level five will present students with an opportunity to investigate the life word of an entrepreneur, to develop an understanding of the process of business venturing and skills and attitudes it requires so that they can apply these in their own activities. While there are no prior requisites for entry onto the module it is recommended that students complete the level 4 module; enterprise awareness as preparation. Module Aims: This module aims to: • Facilitate an understanding of the life-world of an entrepreneur and their process of business venturing through investigation, comparison and reflection. • Challenge students to reflect on how this knowledge shapes their understanding of the entrepreneurial process of business venturing. Expected Learning Outcomes: Knowledge and Understanding: Students will: 1. Develop an understanding of the life-word of an entrepreneur focusing on their process of business venturing. 2. Contrast and compare this understanding with other entrepreneurial examples. 3. Critically discuss consonance and dissonance between these different approaches to business venturing. 4. Reflect on what this has taught them about the entrepreneurial process of business venturing. Transferable/Key Skills and other attributes: • Analysis and Evaluation • Team working • Communication • Presentation • Research • Resource planning / management
- 3. Assessments Assessment Learning Type of Assessment Number Outcomes Weighting Word Count To Be Met Individual Assessment -Interview an Assessment entrepreneur, focusing on their One: process for business venturing. 1 Compile their interview into a short 40% 1250 biography discussing the (+/-10%) entrepreneurs approach to business venturing supported by relevant academic references. Group Assessment - Partner with Assessment a maximum of two other Two: classmates and critically cross compare the findings from each other’s interviews in the form of a group presentation. 2, 3 30% - Presentation must last no more than 10 minutes and be supported by no more than 5 sides of A4. Assessment Individual Assessment – Through their Three: learning in the module reflect on what they have learnt about what it 750 4 30% means to them to be entrepreneurial (+/-10%) and create new business ventures. Learning and Teaching Strategies: The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning and teaching strategy where students are encouraged to take responsibility for their own learning. The key delivery will be structured around an action learning methodology centred on the development of an entrepreneurial project managed by the students across the year which will also form the evidence base for their assignments. This module will be delivered using a range of teaching and learning methods. These include lectures, seminars, case studies, open learning programmes, project work, online work and simulations to create a diverse learning portfolio suited to a range of learning styles. All relevant (practicable) steps will be taken to accommodate the learning needs of students if these are highlighted to the module leader. Syllabus Outline Week 1: Module Introduction Week 9: SimVenture Applied Class: Interactive Lecture Class: SimVenture HW: Moodle Activity HW: Moodle Activity Week 2: Interview Technique Week 10: SimVenture Applied Class: Speed Dating Activity Class: SimVenture HW: Research Reading HW: Moodle Activity Week 3: Case Study Week 11: Presentation Preparation
- 4. Class: Entrepreneurial Talk + Q&A Class: Preparation Assessment 2 HW: Planning Assessment 1 HW: Preparation Assessment 2 Week 4: The Entrepreneurial Venture Week 12: Group Presentations Class: Sales Activity Class: Assessment 2 (Presentation) HW: Reflection HW: Assessment 3 (On Going) Week 5: Business Planning Week 13: Group Presentations Class: Interactive Lecture Class: Assessment 2 (Presentation) HW: Further Reading HW: Assessment 3 (On Going) Week 6: Case Study Week 14: Writing Reflections Class: Entrepreneurial Talk + Q&A Class: Interactive Lecture HW: Final Submission Assessment 1 HW: Research Activity Week 7: Goal Setting and Action Planning Week 15: Entrepreneur? Class: Interactive Lecture Class: Class Discussion HW: Moodle Activity HW: Final Submission Assessment 3 Week 8: SimVenture Applied Class: SimVenture Training HW: Moodle Activity Reading: Essential Reading: • Stutely, R (2006) The Definitive Business Plan: The Fast Track to Intelligent Business Planning for Executives and Entrepreneurs Harlow:Financial Times • Mullins, J (2006) The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, Londion: Financial Times • Barrow, P (2005) The Best-Laid Business Plans: How to Write Them, How to Pitch Them England: Virgin Books • Rae, D (2007) Entrepreneurship: From Opportunity to Action, USA: Palgrave Macmillan • Barringer, B.R. (2009) Entrepreneurship: Successfully Launching New Ventures 3rd edition Boston: Pearson Education Other Indicative Reading: • Barrow, C (2009) Business Plans Kit For Dummies, Hobokenm N.J.: John Wiley & Sons • West, C (2008) Think Like an Entrepreneur - Your Psychological Toolkit of Success :Prentice Hall, • Vaynerchuck, G (2009) Crush It!: Why Now is the Time to Cash in on Your Passion New York: Harper Studio, • Semler, R (2001) Maverick!: The Success Story Behind the World's Most Unusual Workplace, Harlow: Random House Business Books • Kirby, D.(2002) Entrepreneurship Maidenhead: McGraw-Hill Higher Education, • Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource Hoboken, N.J.:John Wiley & Sons • Warburton, N (2007) Thinking from A – Z London: Routledge • De Botton, A.(2009) The Pleasures and Sorrows of Work, London: Hamish Hamilton • Roam, D (2008) Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures, New York.