ocean of knowledge*

McDonalds: LeBron vs. Howard – Jordan vs. Bird Remake*

26 03 2011

Similar to last years Pepsi re-make of the classic “Diner” TV-ad, McDonalds re-visited one of its classic NBA Basketball ads for the 2011 SuperBowl

In 1993 Michael Jordan and Larry Bird battled over the Big Mac in a hilarious “Shoot-Out”. The 2011 version features LeBron James and Dwight Howard in a dunking contest.

Video: “McDonalds – LeBron vs. Howard “Dunking Contest” 2011 – Duration: 01:30 min

The classic MJ vs. Bird shoot-out is among my favourite TV ads so I am not quite sure whether I like the re-make…judge for yourself…

Video: “McDonalds – MJ vs. Bird “Shoot Out” 1993 – Duration: 01:01 min

Jordan and Bird created their own little re-make in 1994 featuring Charles Barkley …

Video: “McDonalds – MJ vs. Bird feat. Barkley “Shoot-Out II” 1994 – Duration: 01:00 min

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Tags: Charles Barkley, Dwight Howard, Larry Bird, LeBron James, McDonalds, Michael Jordan, NBA
Categories : Consumer Products, Sports, TV Advertising

Nike Air: “The Secret Behind the Air”*

12 06 2010

While I am at it…here is another one for today ;o)

Nike just did a great little set of videos for the 30th anniversary of their Nike AIR range of shoes.

With the help of many Nike signature athletes and legends (among others: Maria Sharapova, Paul Rodriguez, Carl Lewis, John McEnroe, …) Actor David Koechner reveals the secret behind the air in Nike AIR shoes. Really funny!!

Watch the clips and find out ;o)

Video: “Nike – The Secret Behind the Air” – Duration: 2:30

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Tags: Carl Lewis, David Koechner, John McEnroe, Maria Sharapova, Nike, Nike AIR, Paul Rodriguez Jr., Paula Radcliffe, Sanya Richards, Viral
Categories : Sports

Lufthansa A380: Announcement Campaign*

12 06 2010

It’s been some time since I’ve posted on my blog. Over the course of the last weeks I thought it would be nice to get back in to the habit.

In a time that everybody writes about funky web 2.0 campaigns and all of the new channels it is sometimes the “simple” things that are worth mentioning, e.g. a good print ad combined with a simple web portal and good content.

A good example is the announcement campaign that Lufthansa did for the addition of the Airbus A380 to their fleet in mid May 2010.

The introduction of this new member of the Lufthansa fleet was ochestrated with a number of activities. It included the above print ad, that I personally like a lot, and a multilanguage web portal that gives users a deeper insight on the development, technical details and amenities of the A380.

Web: Lufthansa A380 Web Portal

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Tags: A380, Airbus, DFB, Lufthansa, South Africa, World Cup
Categories : Online, Travel

Polaroid: The Poladroid Image Maker*

28 08 2009

madmen_fullbody-pola

Polaroid have announced that they will stop selling Polaroid films by end of this year. Which I personally think is really sad! But….we wouldn’t live in the digital age if there wasn’t an app to help all of us “old school” photo fans.

It’s called the “The Poladroid Image Maker” .Download it and simply drag and drop any of your images in the little camera. You can even shake the picture ;o)

Even Justin Timberlake is a fan ;o)

Check out: Poladroid.com

(Source: mtvsticky.com)

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Tags: Image Maker, Photography, Photos, Poladroid, Polaroid
Categories : Arts, Branded Entertainment, Consumer Electronics, Online

Saab: 9-3X – Changing Perspective TV ad*

26 08 2009

Saab’s back with a great ad for their new 9-3X crossover station wagon. This ad truly expresses the Saab Brand Spirit!

Video: Saab – 9-3x “Changing Perspectives” – 0:42 min

The song in the video is by Asha Ali.

Also check out the coinciding website. Featuring Saab’s head of design – Simon Padian and Xtreme Skier and member of the Saab Salomon Team Kaj Zackrisson