Mobile Marketing and Advertising - Mobile Marketing Magazine

Data: TikTok Shop blocked 2m sellers in H2 of 2023

TikTok has revealed it blocked over two million sellers and prevented 37 million items to be listed. According to the the first ever TikTok Safety Report, which details its investment

iD Mobile sponsors E4 Bright Entertainment

WATCH: Clash of Clans enlists Erling Haaland to become playable video game character

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Direct Line unveils national drink driving awareness campaign

Estée Lauder taps Gen AI in partnership with Microsoft

Tesco offers ‘hyper personalisation’ Clubcard promotions thanks to AI

Snapchat partners with Billion Dollar Boy, Influencer, and The Goat Agency

Who is Masterclassing’s AI for Marketers keynote speaker Elenni Davis-Knight?

Events

Who is Masterclassing’s AI for Marketers keynote speaker Elenni Davis-Knight?

Masterclassing is gearing up to host the highly anticipated AI for Marketers Masterclass in New York next week [2 May 2024]. The event, in partnership with Contentful, Sprinklr, Popular Pays,

Advertising

Amazon Rainforest ranks ‘top’ of the world’s richest billionaires

The Amazon Rainforest has taken the top spot of Forbes’ ranking of the world’s richest billionaires in a new advertising campaign by global beauty brand Natura. The move, which was

App Marketing

Supercell unveils first global game in over 5 years

Finnish mobile game giant, Supercell, has announced the global launch of Squad Busters, marking its first global game release in over five years. The launch, which follows several rounds of positive reception from its player

Sustainability

VMO2 eliminates 65 tonnes of single-use plastic from production

Virgin Media O2 has successfully eliminated 65 tonnes of single-use plastic from its operations and products since 2021, the telecoms giant has revealed. According to the company, it remains steadfast

Advertising

Tesco Mobile named headline sponsor of The Sports Agents podcast

Tesco Mobile has launched a new collaboration with media and entertainment group, Global to become the headline sponsor of new podcast The Sports Agents. The podcast, hosted by sports broadcasters

Member Content

Combine gaming and non-gaming app marketing best practices to rocket your results

By Mike Rhodes Mobile gaming apps have been around longer than mobile phones. Little wonder that mobile gaming app marketers take data seriously and analyze it constantly. They have been

Events

Dive into data and analytics: A free masterclass for senior marketers

Next week [30 April 2024] senior marketers will gather at London’s ARBORETUM for Masterclassing’s in-person Data and Analytics Masterclass. Designed to facilitate deep dives into the latest strategies and solutions,

Connected World

Reddit launches dynamic product ads for enhanced shopping experience

Reddit has announced it is entering into shopping ads by enabling advertisers to reach Reddit users across their purchase journey with products from their catalogue. As part of the social media platforms’ new

Mobile Money

In Pictures: Human Mobile Devices debuts original HMD Collection

Human Mobile Devices, has unveiled its inaugural line of smartphones under the original HMD brand: HMD Pulse Pro, HMD Pulse+, and HMD Pulse. According to HMD CMO, Lars Silberbauer, the

Connected World

Meet Team Samsung Galaxy for 2024 Paris Olympics

Samsung UK has unveiled its Team Samsung Galaxy roster in the UK for the Olympic & Paralympic Games Paris 2024. Embodying its global narrative, ‘Open Always Wins’, the telecoms giant

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Data: Marketers ramp up investment in AI creator content this year

Some 75% of marketers believe generative AI will positively disrupt the creator economy this year, resulting in an increase in investment for AI creator content, new data has revealed. According

Member Content

Utiq and Compliant partner to set new standards in data compliance via digital advertising ecosystem

Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.

Member Content

Mediahub UK cleans up ad delivery with SeenThis’ adaptive streaming technology

Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign

mCommerce

VMO2 and Tesco Mobile extends joint venture for 10 years

Virgin Media O2 and Tesco Mobile have signed a 10-year renewal of their 50/50 joint venture. According to the company, the renewal of the venture reconfirms Virgin Media O2’s position

Mobile Money

Vodafone and e& offers operators cross-border managed voice solutions

Vodafone and its biggest shareholder, e&, have partnered to provide other operators-managed voice solutions in a bid to help meet the growing demand for voice over 4G/5G (VoLTE) services. According

Mobile Money

Nokia and Dell extend network cloud transformation partnership

Nokia and Dell Technologies have extended its strategic partnership to “advance open network architectures in the telecom ecosystem and private 5G use cases among businesses”. As part of the deal,

Hardware

Google ‘cannot proceed with cookie deprecation until concerns resolved’, CMA warns

The UK Competition and Markets Authority (CMA) has said that Google “cannot proceed with third-party cookie deprecation”, until its concerns are resolved. As a result, the comments could potentially delaying

AR/VR

E.l.f Cosmetics debuts ‘your best e.l.f’ experience on Apple Vision Pro

E.l.f. Cosmetics has become one of the first beauty brands to launch a shopping app for the newly-released Apple Vision Pro. The “your best e.l.f.” visionOS app includes first-of-its-kind features

mCommerce

EE unveils plans to open 10 Experience stores this year

EE is set to open over 10 of its Experience concept stores across the UK this year. The move continues from the telecom giant’s £6 million investment in its store

Combine gaming and non-gaming app marketing best practices to rocket your results

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