Marketing Intelligence
in Retail Financial Services
MarketWatch provides real-time access to marketing communications targeting UK Financial Advisers, enabling you to keep a constant eye on your competitor moves. Our powerful analysis tools and alerts aid the mining of this vast competitor intelligence resource.
| "My opponents make good moves too. Sometimes I make the fatal mistake of not taking these into consideration" |
Who we are
Delivering insights since 1998
MarketWatch has been delivering unique competitor insights to the Fund Groups, Platforms, Life Cos, Product Providers and Marketing Agencies since 1998. Many of the UK’s largest Financial Services organisations are long-standing MarketWatch users, enabling them to make superior moves supported the insights we provide.
Bottom line impact on your Marketing Mix
The MarketWatch Team has a strong background in Finance, Distribution and Marketing. MarketWatch services have therefore been developed with a rigorous focus on their bottom line impact, delivering actionable insights to support both tactical and strategic decision making across the complete Marketing Mix.
Profound understanding of the space
Our founder Colin Turton is a serial FinTech entrepreneur with over 40 years experience in the UK Adviser space. Colin sees MarketWatch as providing a key ingredient of effective competition. In Colin’s words, “how can you see where the winning moves are if you don’t have a complete view of the board ?” Colin is also the founder/CEO of the leading and multi-award winning AdviserAsset tool set.
What we do
Real-time actionable competitor intelligence
IFA MarketWatch provides a real-time access to an online library of marketing communications targeted at UK Financial Advisers by the Fund Groups, Platforms, Life Cos and Product Providers and other related organisations. We currently track the communication activity of some 500 organisations.
This library provides a rich and unparalleled source of real-time marketing and competitor intelligence, delivered directly to your desktop. Our user definable alerts will ensure you kept constantly updated on competitor activity in real-time.
Easily analysed
The scale of adviser communications is vast. The focus of communications is everchanging. IFA MarketWatch therefore incorporates powerful search facilities and bespoke analysis and report writing facilities. You can quickly analyse trends and establish what is happening today in your area of interest.
Informing your Marketing Mix
As well as providing communications insights and benchmarking data, the content of our communications library also informs key decision making across the broader Marketing Mix, including sales activity, event planning and proposition/product development. It is also common for MarketWatch data to be used to support marketing budget decision making.
Share of Voice Calculator
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Share of Voice (%)
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0.074%
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Rank / 307
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56th
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Want to know more about how your organisation compares? MarketWatch provides real-time access to a library of competitor marketing communications, and a set of powerful analysis tools. Contact us for more information, or a demo.
