Premier go-to experts for guidance on local media and advertising
BIA is the industry leader in delivering accurate advertising forecasts, eye-opening insights, effective strategies and reliable valuations.
Tap into BIA’s 40+ years of expertise. We’re your committed partners for driving revenue expansion and ensuring overall business success.
Guiding Local Business Excellence
BIA guides local business excellence with our forecasts, insights, products, and services
Forecasts
Predictive analytics on local advertising revenue
Insights
The future of the local advertising landscape
Products
Proprietary, high-quality data for local media
Services
Strategic and tactical solutions for local media
Latest Report
The pandemic contributed to changing consumer content consumption patterns, which has profoundly impacted the profitability of broadcast and audio companies.
Media Ecosystems Review provides a holistic analysis of the local media ecosystem. It examines financial performance, trends, and valuation metrics from pre-pandemic 2019 through the pandemic and year-end 2023.
Newsletter
-
Local Media & Tech Daily - 06/07/2024Headlines Inside Disney’s Hunt to Replace Bob Iger as CEO: Bibbidi Bobbidi Who Will It Be? The legendary exec will retire (again) in late 2026, so the kingdom needs a... Read issue
Podcast