Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.
The latest eCommerce MasterPlan Podcast Episodes
- Revitalizing Your CRM Marketing for Enhanced Customer Retention with Ted Baker’s Nicky Lomax (episode 489)
Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy… Read more: Revitalizing Your CRM Marketing for Enhanced Customer Retention with Ted Baker’s Nicky Lomax (episode 489) - How TA-DAAN Blends Content and Commerce for Artisanal Growth & Success (episode 488)
Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating… Read more: How TA-DAAN Blends Content and Commerce for Artisanal Growth & Success (episode 488) - Leveraging Community and Customer Feedback for eCommerce Growth with Emily Hollender (episode 487)
Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer startups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.