PR and content to supercharge your small business

Want to get into the press - but confused about where to start?

Maybe you’re held back by a lack of time, confidence or inspiration?

Or you send pitches to journalists but they get ignored?

And yet you keep seeing your competitors featured in local or national newspapers, or in glossy magazines - or being interviewed on local TV or radio. And you think, ‘why isn’t that me?’

Don’t worry, I can help!

Using the skills I’ve learned over many years as national newspaper journalist, I help businesses and solopreneurs gain the media coverage they deserve.

Hi, I’m Linda - an experienced PR consultant and professional copywriter based in York..

• Why is PR important?

The simple answer is - it gets results!

PR isn’t just for bigger businesses. Great press coverage does the job of telling people about what you do - and it’s extremely effective (and cost-effective) for small businesses.

It’s also far more powerful than advertising, gives your business credibility, boosts your SEO and helps attract potential customers. And that means more growth for your business.

But where do you start with securing the right press coverage? The good news is, you don’t need to pay an eye-wateringly expensive retainer with a big PR agency.

After years working in national newspaper newsrooms and with PR agencies, I’m trained in how to spot great stories about your business. I also know how to pitch these ideas to the right journalists.

If you’d like help with gaining the media attention that your business deserves, get in touch to set up a free call.

• Work with an experienced copywriter on your content

Want to create engaging copy and content that makes a big impact with your customers?

I can save your time (and sanity) by turning your ideas into content like:

• Blogs

• Articles

• Case studies

Wouldn’t it be great to get rid of all those writing tasks hanging around on your to-do list so you can get on with what you do best - running your business?

As well as being a former regional and national newspaper journalist, I’m an experienced copywriter and I love working with small businesses across Yorkshire - and beyond.

• Blog writing packages, including a monthly Zoom call planning meeting, research, writing and two rounds of amends for two blogs per month, start from £400.

“Linda takes the time to understand a business, its owners, the background and the journey the owners have been on.

She then looks to tailor the PR to the business. Linda has organised and arranged many PR opportunities for us. She has enabled us to get our story out to potential customers far and wide. Her diligence and meticulous attention to detail have helped promote our brand, and create a real buzz around our business.”

Lois Kirtlan | Managing Director at Hetty and Betty

How to work with me

PR POWER HOUR

A 60-minute brainstorming session where you get a one-to-one Zoom or phone chat to ask any questions related to PR and your business.

You choose the topics and grab a cuppa.

Maybe you’re:

• Struggling to know how to find stories in your business to catch journalists’ attention?

• Confused about how write a pitch?

• Unsure about which publications to approach?

• Lacking confidence in how the whole media/PR circus works?

Why not book an hour with me? I’ll share tips on what to do (and what not to do) when contacting journalists with your pitch. And you’ll go away with a press pitch template to help you get started.

• Power Hour introductory offer: £60.

ONGOING PR SUPPORT

If you’re a bit further along your business journey and want regular PR support, this package is for you.

I’ll get to know your business and your ideal audience, and work with you on a monthly basis to find stories and then pitch them to journalists for you.

This means that you can just sit back and let me do the heavy lifting.

In fact, work with me and I’ll become your biggest cheerleader, using all my skills to secure the top media coverage that your business deserves. Just think how good all those PR wins will feel once they start rolling in!

• Monthly PR packages, including regular planning meetings, identifying story ideas, research on your competitors, writing press releases and emails - and sending them to journalists, from £250.

DIY PR COURSE

Prefer to learn how to do your own PR? My upcoming DIY PR Course for Small Businesses shows you how to get started.

I share my 20+ years of knowledge and experience working in journalism and PR to teach you how to do the basics, including how to put yourself forward for interviews in newspapers and magazines. I’ve designed it as a practical guide for small business owners and solopreneurs, which is:

• EASY TO USE - online and on demand, so you can complete each chapter in your own time

• PACKED WITH PRACTICAL ADVICE - to help you start getting your stories in front of the right journalists

• SUPER ACCESSIBLE - and affordable

“Linda is always reliable, open to ideas and concepts, and gets the work done efficiently by the agreed deadline.

Her copy is lively, entertaining and educational, and popular with our readers. I would recommend Linda for any project as she is capable, professional and very easy going.”

Francesca Watson | Publications Manager at Cats Protection

Fancy some quick PR wins for your business? Read my blog.

  • I’m always happy to chat about your business or project - and offer advice.

    Book a FREE 30-minute Discovery Call via my Contact page.

    Send me an email: linda@lindaharrison.co.uk

    Or let’s connect on LinkedIn.