build. optimise.
scale. exit.

Amazon FBA 
Private Label
Explore

A short intro to me.

I co-founded an Amazon FBA Private Label brand in 2016, which I exited in 2020. I'm now working on a new brand.

I'm always thinking on how things can be done better, including being proactive to avoid potential future issues which inevitably arise with Amazon.

My super-strength is seeing trends in data many others can't. With the first brand, the data driven analyst came to life and helped drive the growth strategy in a very decisive and focused way, leading to a fast growth rate and solid profitability.

Read the more detailed version of my journey here.

no lamborghinis.
no gimmicks.

I play the game myself;
I don't just teach it


100+

SKU's launched on Amazon.

30k+

Amazon reviews received globally.

$1m+

7-figure exit with my first brand.

$10m+

Working to reach 8-figures with my new brand.

Some say it's too late for private label on Amazon FBA

I say the game has only
just started!