John Hughes

A highly skilled and accomplished Principal User Experience Designer with 20 years of experience in User Interface and User Experience design, e-commerce website functionality, prototyping of enterprise-level platforms, and creation of e-commerce storefronts.

I love to take things that are complex and make them simple; to take frustrating processes and make them easier; to transform tedious tasks into delightful experiences.

What I Do

Wireframing & Prototyping

Creation of low, and high fidelity UI designs using tools such as Balsamiq, Sketch, Invision, and Figma. Along with interactive prototyping of large scale enterprise-level software.

Responsive & Mobile First Design

I've spent the past decade creating and researching responsive and mobile-first UI design for e-commerce websites. In the end, the most important thing to remember when approaching mobile-first design is that you’re doing it for your user—and only your user.

E-commerce

With almost 9 years of experience designing enterprise-level e-commerce software for Oracle, I have analyzed multiple leading e-commerce stores. This along with extensive research into useability and design best practices gave me expert knowledge in e-commerce design.

Testimonials